NAIC, CAVITE — Globe Telecom unit m360 has launched its "Digital for Good: From Farm to Chat" program in Naic, Cavite to equip farmers and fisherfolk with practical digital skills while providing free minor surgical care. The initiative aims to help rural communities strengthen their livelihoods and improve access to essential healthcare.
The program opened with a half-day workshop led by m360 volunteers, where participants learned how to create digital product catalogs, accept orders through messaging platforms, promote their products online, and practice safe online transactions. For many participants, these digital skills can help expand their online reach, allowing them to connect with customers both within their local communities and beyond.
In the afternoon, the World Surgical Foundation Philippines (WSFP) conducted a free medical mission for up to 150 pre-screened patients, providing minor surgical procedures as part of the outreach.
"Rural farming and fishing communities face two compounding barriers - limited digital access and untreated health conditions - that hold them back from fully participating in the economy. Removing both barriers will help create real and lasting change. Our mission is to enable every Filipino community to connect, communicate, and grow," said Ramon ‘Mon’ Hirang, m360 President and CEO.
"At m360, we believe that how we work matters as much as what we build. We are committed to using our platform not just as a business tool, but as a force for genuine social good," he added.
Farmers Learn Digital Selling Skills
During the digital literacy workshop, m360 volunteers showed participants how to use their cellphones to sell, promote, and protect their livelihoods.
The workshop consisted of three main topics - Ibenta Mo Online, Kumita sa Chat, and Huwag Matakot sa Internet. To help participants reach a wider market for their products online, volunteers demonstrated how to take a good product photo using their cellphones, write a simple description, and how to share via chat or Facebook. m360 volunteers likewise showed participants how to use Viber or SMS to take orders, confirm payments, and follow up with buyers. Simple scripts and sample conversations were included.
The discussions also touched on spotting fake buyers, the need to confirm payments before releasing goods, and adopting simple practices that will help ensure safe and secure online selling and transactions.
Collaborating for good
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| From left to right: Dr. Lester Suntay, President & Co-Founder of WSFP, Mr. Ed Dela Torre, President & Vice Chairperson of PRRM, and Mr. Ramon ‘Mon’ Hirang, President and CEO of m360. |
Mr. Hirang said the Naic outreach marks the start of a broader rollout of Digital for Good activities across the Philippines. More communities in Luzon and beyond are expected to benefit from the program in the coming months
m360 is a Communications Platform as a Service (CPaaS) provider under Brave Connective Holdings, Inc., a Globe Telecom portfolio company. The enterprise helps businesses connect with their customers through SMS, Viber, WhatsApp, and other messaging channels - enabling real-time, scalable, and meaningful communication across industries.
Digital for Good is m360's corporate social responsibility initiative – a long-term commitment to bridge the digital divide in underserved Filipino communities by leveraging its CPaaS expertise to create meaningful connections where they are needed most. Its goal is to make every business a digital business.
PRRM is the oldest and largest non-government organization (NGO) network in the Philippines, with over 70 years of grassroots community development experience and international affiliations including the United Nations. PRRM connects m360 directly to farming and fishing cooperatives, micro, small, and medium enterprises (MSMEs), and families across Luzon and beyond.
“m360’s Digital for Good program will make a big difference to rural communities and help farmers and fisher folk keep up and adapt to the digital world,” said Ed Dela Torre, President & Vice Chairperson, PRRM.
Registered with the Securities and Exchange Commission (SEC), WSFP is a non-profit foundation committed to providing free, accessible, and sustainable surgical healthcare to marginalized Filipino communities. Its volunteers include licensed surgeons, nurses and medical staff with the capacity to serve up to 150 patients per outreach mission.
"With our Surgical Outreach Program, we try to help address the surgical backlog in our country by providing treatments to indigent patients in underserved communities. Through this partnership with m360, our volunteer medical team will be able to reach out and provide life changing treatments to more vulnerable Filipinos," said Dr. Lester Suntay, President & Co-Founder.
