PARAÑAQUE CITY — ASUS Business Philippines has launched the ASUS ExpertBook Ultra, its new flagship AI-powered business laptop built for executives, professionals, and enterprise users. Starting at ₱129,995, the 14-inch Copilot+ PC combines a 0.99kg magnesium-aluminum alloy chassis, Intel Core Ultra X9 processor, enterprise-grade security, and up to 26 hours of battery life.
Today, at a spectacular grand launch at the Grand Ballroom of Okada Manila, attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS unequivocally answered this demand by unveiling the ASUS ExpertBook Ultra. ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch, joined by ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee, and spearheaded locally by ASUS Business Philippines' Business Development Manager Francis Avila. Setting a bold target for the ASUS Expert Series to become the number one commercial PC brand in the Philippines by 2028, Mr. Hu revealed that the local commercial business has grown by 85%, now accounting for 27% of ASUS' total business in the country.
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| ASUS Business Philippines unveils the ASUS ExpertBook Ultra during its Philippine launch at Okada Manila. |
Boldly positioned as "The Flagship of the Industry. Period," this Copilot+ PC defies the established laws of physics. Encased in a featherlight 0.99 kg aerospace-grade chassis, it seamlessly integrates the latest Intel® Core™ Ultra X9 Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Driven by a revolutionary 50W sustained thermal design and benchmark-shattering PCIe Gen 5x4 storage, the ExpertBook Ultra doesn't just meet the standards of competing flagships—it shatters them. Meticulously engineered, it serves as a robust data execution hub and a premium statement piece for the modern executive.
ASUS ExpertBook Ultra Core Highlights:
- Featherlight Heavyweight: Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, it weighs a mere 0.99 kg with an ultra-thin 10.9 mm profile. ASUS ExpertBook Ultra is also the world’s smallest footprint 14.0-inch laptop. The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment, delivering scratch and wear resistance five times higher than the industry standard. Even in such a slim and light weight device, ASUS still manage to incorporate a 70Wh battery for up to 26 hours of battery life.
- Unrivaled 50W Sustained CPU Performance: Powered by the ASUS ExpertCool Pro thermal Technology and up to Intel Core Ultra X9 Series 3 Processor, it sustains an astonishing 50W CPU TDP (Thermal Design Power) without throttling. Its integrated Intel Arc B390 graphics delivers higher graphics performance than NVIDIA RTX4050 at 30W TGP. It can also maintain near-silent operation in whisper mode (under 20dB). Coupled with a massive 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, it achieves class-leading performance, with read speeds up to 5 times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD.
- Pinnacle of Audio-Visual Experience: Pioneering the global market with a 14-inch 3K (2880x1800) anti-glare touchscreen Tandem OLED display that drastically extends panel lifespan, reduces power consumption by 40%, and achieves 1400 nits of peak HDR brightness with 30-120Hz Variable Refresh Rate display. Paired with ultra-low reflection anti-glare glass, the Gorilla Glass Matte, and a 6-speaker Dolby Atmos spatial audio system for absolute immersion.
- Haptic Touchpad and Complete I/O Ports: ASUS is committed to delivering the best possible input experience for users. The ASUS ExpertBook Ultra features a 1.5 mm key-travel, spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is so intuitive and accurate, you may not need an external mouse at all. The I/O selection is also highly comprehensive, with one USB Type-C and one USB Type-A port on each side of the laptop, as well as a standard HDMI 2.1 port and a combo audio jack.
- Enterprise-Grade AI & Bulletproof Security: Integrates the subscription-free MyExpert AI suite (featuring AI ExpertMeet and a local Knowledge Hub). Hardware-level security is further reinforced by compliance with the NIST SP 800-193 standard, along with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition.
Industry Leaders Endorse a New Standard of Excellence
The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to establish the ExpertBook Ultra as the new insurmountable benchmark in the commercial PC market.
"The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work," said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. "We engineered this device with zero compromises. We understand that tomorrow's business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry."
Wendy Gurra at Intel, emphasized the hardware synergy: "The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency."
Executives Share Their Experience
Before the launch, ASUS Business Philippines gave three of the country's most respected executives three uninterrupted weeks with the ExpertBook Ultra — no scripts, no briefings, no expectations. What they came back with were not endorsements. They were verdicts.
Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance, has spent his career demanding more from technology — and from the institutions that adopt it. After three weeks, his assessment was direct:
"The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features — from AI performance to enterprise-grade security — into a device that still feels simple and practical to use."
From an executive at the intersection of finance, innovation, and digital transformation, that is not a compliment lightly given.
Two other executives echoed the same verdict in their own way. Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin Cosmetics and BLK Cosmetics, put it simply: "I like things that do their job — works when you say it should work." And Dindo Marzan, SVP and Head of SME Business Group of Converge ICT Solutions, summed it up just as directly: "It can really go with the speed that we have in processing."
A highlight of the program was a panel discussion that brought together Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, each representing a distinct facet of a modern Filipino professional. They engaged in a candid conversation about their firsthand experiences with the ASUS ExpertBook Ultra, the pressures defining today's professional landscape, and the accelerating role of AI in Philippine business. It was also on that same stage that ASUS Business Philippines made another announcement that had the room talking.
The evening was hosted by prominent Filipino voice-over artist, content creator, and podcaster Inka Magnaye, whose presence set the tone for a program that was as polished as the device it celebrated. The launch also drew some of the Philippines' most recognized names in business, media, and content — among them financial educator and entrepreneur Chinkee Tan, and digital content creator and entrepreneur Reymond Delos Reyes, popularly known as Boss RDR.
Gabbi Garcia and Rico Hizon Join ASUS Campaign
In a move that bridges the country's two major broadcast networks, ASUS Business Philippines tapped both GMA Network's Gabbi Garcia and ABS-CBN's Rico Hizon as the dual faces of the campaign, who stood together onstage.
Gabbi Garcia is no stranger to ASUS. One of GMA Network's most in-demand talents, Kapuso IT girl, Pinoy Big Brother: Celebrity Collab Edition host, and entrepreneur — she has carried the brand before. But this time, she isn't just back. She's back for the biggest ASUS launch the Philippines has ever seen.
Rico Hizon has spent 38 years in the rooms where the world's most consequential stories broke — as anchor of CNBC Asia, BBC News, and CNN Philippines, now host of ABS-CBN's Beyond the Exchange, and a trusted business consultant to some of the country's largest enterprises. He has interviewed presidents, CEOs, and global leaders. When someone of his caliber chooses to stand behind a product, it is not an endorsement. It is a verdict.
Together, they don't just represent the Filipino professional. They are the Filipino professional — at every stage, in every room, at every speed. ASUS Business Philippines did not choose safe. They chose the truth. And in choosing both of them, ASUS said something louder than any spec sheet ever could: this laptop belongs to everyone who refuses to slow down.
ASUS ExpertBook Ultra. The Flagship of the Industry. Period.
The ASUS ExpertBook Ultra is not simply a business laptop; it is a meticulously engineered, future-proof asset. By achieving an almost impossible combination—a featherlight 0.99 kg magnesium chassis, a thermally unrestricted 50W CPU TDP, graphics performance better than the NVIDIA RTX 4050, a staggering 14,090 MB/s Gen 5 SSD, 9600 MT/s RAM, a breathtaking 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of brightness, a 70Wh battery delivering up to 26 hours of battery life, and impenetrable NIST SP 800-193-compliant hardware security—ASUS has systematically eliminated the concept of compromise.
For IT experts who demand unbreachable security, C-level executives who require supreme elegance, and dynamic professionals who refuse to let hardware bottleneck their potential, the choice is absolute. The ASUS ExpertBook Ultra is, without question, the flagship of the industry. Period. It is also the ultimate expression of the ASUS Expert Series: Trusted by IT Experts, Built for Worry-Free Business.
Price and Availability
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
Early Bird Bundle worth Php 13,000+ Until July 31, 2026
ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase during the promotional period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee entitles the buyer (1) ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers for online redemption that you can use to purchase select luxury and premium items under SSI Group (claimed online).
Where to Buy ASUS ExpertBook Ultra
- ASUS Expert Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada
- ASUS Expert Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
After-Sales Support
Every ASUS ExpertBook purchase is backed by ASUS’s comprehensive after-sales support program, designed to protect your investment and minimize downtime for your business:
- Including battery warranty extension, ensuring your device stays covered and performing at its best well into the future and upgradeable warranty of up to 5 years.
- From Luzon to Visayas to Mindanao, professional support is always within reach wherever your business operates 100+ ASUS Service Centers nationwide.
- Dedicated commercial support for enterprise and SME accounts including on-site repairs, priority servicing, 24/7 customer support, and expert technical assistance for business-critical devices.
- ASUS Business Support Program
Because the right business laptop is not just a purchase. It is a long-term investment in your team’s productivity, security, and competitive edge.
For more information, visit https://www.asus.com/ph/business or contact your nearest ASUS Business authorized reseller.
ASUS ExpertBook Ultra (B9406CAA) Specs
Performance
- Windows 11 Pro / Home / Pro Education (64-bit)
- Up to Intel® Core™ Ultra X9-388H (Options: X7-358H, U7-356H, U5-325)
- Dedicated 50 TOPS Neural Processing Unit
- Up to 180 TOPS.
- 50W Sustained Thermal Design Power via ASUS ExpertCool Pro Technology
- Up to Integrated Intel® Arc™ B390 (12 Xe Cores)
- Up to 64 GB LPDDR5x @ 9600 MT/s RAM
- Up to 2 TB M.2 PCIe® Gen 5.0 x4 NVMe (OPAL 2.0 SED options)
Thermal System
- ASUS ExpertCool Pro
- 50W sustained CPU performance
- Dual fans
- Thin heatsink
- Under 20dB Whisper Mode
Design and build
- CNC AZ31B Magnesium-Aluminum with ASUS Nano Ceramic Technology
- 31.09 x 21.28 x 1.09 cm
- POLED version: 0.99 kg
- Tandem OLED version: 1.09 kg
Display
- Corning® Gorilla® Glass Victus + Corning® Gorilla® Matte
- 19 GU (Gloss Units), 80% glare reduction, 50% sparkle reduction
- Tandem OLED:
- 14-inch 16:10, 3K (2880 x 1800) 120Hz Anti-glare Touchscreen Tandem OLED
- 30-120Hz VRR, 1400 nits HDR Peak, 600 nits SDR, 960Hz native PWM, 100% DCI-P3, Delta-E < 1, VESA DisplayHDR True Black 1000
- Polymer OLED:
- 14" 16:10, 3K (2880 x 1800) Touchscreen POLED
- 120Hz refresh rate, 1000 nits HDR, 450 nits SDR, 720Hz native PWM
Keyboard, Touchpad, Connectivity
- Keyboard: Full-size, Backlit, Water Spill-Resistant with special UV Coating
- Touchpad: 110 cm² Edge-to-Edge Glass Haptic Touchpad, Hardware: AAC haptic motor, 6 independent force sensors.
- Wireless & Antennas: Triple-band 2x2 Wi-Fi 7 (802.11be) + Bluetooth® 6.0 with LDS
- I/O Ports:
- Left: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps), 1x HDMI 2.1 TMDS (4K@60Hz), 1x 3.5mm combo jack.
- Right: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps)
Audio
- Dolby Atmos
- Six speakers
AI Features
- MyExpert AI
- AI ExpertMeet
- Knowledge Hub
- Copilot+ PC
Enterprise Security
- NIST SP 800-193
- Self-healing BIOS
- Webcam shield
- Fingerprint
- IR Camera
Battery and charging
- 70 Wh, 4-cell Li-Polymer (2S2P Architecture) battery
- Up to 26 hours battery life. 50% charge in 30 mins
- Supports 5V-20V full range charge
