HONOR Philippines has partnered with Studio Viva for The CEO’s New Jowa, a drama reel that features Guji Lorenzana and Krissha Viaje and premieres on October 1 alongside the HONOR 600S launch.
The drama reel combines romance and drama with the HONOR 600S as part of the story. Select scenes use the phone to capture footage, putting its imaging capabilities into the spotlight within the production.
The collaboration gives HONOR Philippines a way to reach young professionals, content creators, and digitally engaged consumers through a campaign that brings technology, entertainment, and creativity under one roof.
Stephen Cheng, Vice President of HONOR Philippines, said the partnership with Studio Viva introduces the HONOR 600S through an entertainment-focused format. He added that the drama reel gives viewers a look at the phone and its role in creative work.
The CEO’s New Jowa will premiere on HONOR Philippines’ social media pages on October 1, the same day as the official HONOR 600S launch. HONOR Philippines said it will reveal pricing, availability, and other launch offers soon.
