MANILA — TCL has introduced the TCL A400 Series in the Philippines, a lifestyle-focused television lineup that combines home entertainment features with a design intended to blend into modern living spaces.
The new series includes the TCL A400M and TCL A400 Pro. Both models are now available in the Philippines. The A400M, which features a black frame, is exclusive to Abenson, while the A400 Pro with a wooden frame is available exclusively through SM Appliance Center.
Unlike traditional televisions that focus solely on screen performance, the TCL A400 Series is designed to serve as both an entertainment device and a decorative piece for the home. When not in use, the TVs can display digital artwork through Art Gallery Mode, turning the screen into a framed art display.
TCL A400 Series Brings the Art TV Concept to Filipino Homes
The two models share several key features, including an ultra-slim design, QD-Mini LED display technology, ONKYO 2.0 Hi-Fi audio, and AI-powered picture and sound enhancements.
TCL says the televisions come preloaded with hundreds of artworks. Users can also create custom visuals through an AI-powered art feature that supports various styles, including classical and impressionist-inspired designs.
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| The A400 Pro is equipped with an anti-reflection Matte HVA Panelthat eliminates distracting glare and comes with a wooden frame. |
The A400 Pro adds an anti-reflection Matte HVA Panel designed to reduce glare from ambient light. It also comes with a wooden frame that reinforces its gallery-inspired look. Meanwhile, the A400M uses a traditional HVA panel and a black frame design.
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| The A400M features a traditional, high-contrast HVA Panel and comes with black frame. |
QD-Mini LED Display and AI-Powered Processing
At the core of the A400 Series is TCL's TSR AiPQ Processor, which uses AI-based image optimization to adjust picture quality in real time. According to TCL, the processor analyzes scenes at the pixel level to improve color accuracy, contrast, and clarity.
The TVs also combine QLED technology with Mini LED backlighting to deliver higher brightness and a wider color range. TCL says the system can reproduce more than one billion colors while improving energy efficiency.
Audio is handled by an integrated ONKYO 2.0 Hi-Fi sound system, bringing dedicated home theater sound directly into the television.
With the launch of the A400 Series, TCL expands its lifestyle TV portfolio in the Philippines, targeting consumers who want a television that functions as both an entertainment hub and a complement to modern home interiors.
