MANDALUYONG CITY - Haier Philippines partnered with Automatic Centre to open a new retail store in Sheridan, Mandaluyong on February 26, 2026. The launch introduced smart and energy-efficient home appliances to local consumers and marked the latest expansion of both brands’ retail presence in Metro Manila.
As the featured partner brand, the opening highlighted Haier’s latest lineup of refrigerators and air conditioners built for modern homes. Guests viewed models equipped with intelligent cooling systems and energy-saving features designed for everyday use. The store displayed appliances in dedicated sections that allowed customers to examine product functions up close.
Media partners and invited guests toured the retail space and attended product demonstrations. Brand representatives explained key features and answered questions from attendees. The layout of the store allowed visitors to move easily between appliance categories and compare options.
During the program, Angeli Patricio, Marketing Head of Haier Philippines, underscored the company’s retail strategy:
“For us at Haier, partnerships like this are about more than visibility; they’re about connection,” Patricio shared. “By working closely with Automatic Centre, we’re able to create spaces where consumers can truly experience our innovations. We want customers to see how our appliances fit into their lifestyles, how they save time, improve efficiency, and add real value at home. This collaboration strengthens our retail presence while reinforcing our commitment to making smart living accessible to more Filipino families.”
Ms. Pearl of Automatic Centre also spoke about the partnership:
“At Automatic Centre, our goal has always been to bring advanced technology, affordability, and accessibility to Filipino homes,” she said. “When we look at our partnership with Haier, the values are clearly aligned. Haier consistently delivers tech-forward solutions that respond to the evolving needs of modern families. We trust the quality of their products, and we believe in the innovation they bring to the market. This partnership allows us to confidently offer appliances that are reliable, high-performing, and designed with the future in mind.”
The program included a ribbon-cutting ceremony, store tours, media interviews, and opening-day offers. Shoppers were able to see, touch, and experience the appliances up close, reinforcing the idea that smart living is no longer a luxury but a lifestyle choice within reach.
Through this partnership, Haier Philippines and Automatic Centre expanded access to smart home technology for more Filipino households. The collaboration connects global innovation with local retail expertise and gives families practical options for modern, energy-efficient living.
