TCL Electronics marked its 25th anniversary with the 2025 TCL Grand Launch at the Grand Ballroom of Okada Manila. The event highlighted the brand’s recognition as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above), based on OMDIA's 2024 data. With the theme “Legendary Moment, Timeless Greatness,” TCL reflected on its milestones while outlining its direction for future technological advancements.
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| TCL Executives, joined by guest celebrities, Rhian Ramos, EJ Obiena, and Valeen Montenegro, commemorate the 2025 TCL Grand Launch in a night of celebration and innovation. |
TCL Electronics has played a significant role in advancing home technology in the Philippines over the past 25 years. The brand introduced innovations that helped improve the way Filipinos experience daily living—from delivering high-quality visuals and sound through its televisions to providing energy-efficient washing machines and smart air-conditioning systems. These technologies addressed real household needs and expanded access to intuitive and efficient solutions for Filipino families.
Griffin Zhang, General Manager of Asia Pacific Business Group at TCL Industries, opened the 2025 TCL Grand Launch program by highlighting the brand’s continued market leadership in the Philippines. He reported that TCL holds the number one market share in sales volume for both televisions and air conditioners. The refrigerator and washing machine categories also saw strong growth, with an expanding market share driven by consistent product performance and local support. Zhang reaffirmed TCL’s commitment to innovation and its ongoing collaboration with partners to further grow its footprint in the Philippine market.
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| Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries |
TCL Philippines CEO Peter Chen outlined the brand’s strategic direction, focusing on pushing boundaries through technology and design. He emphasized TCL’s identity as a technology pioneer rather than a follower, reinforcing its commitment to developing sustainable and advanced products that combine aesthetic appeal with everyday function. Chen encouraged all stakeholders to move forward with a shared goal of progress and mutual success.
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| Peter Chen, CEO of TCL Philippines |
During the event, TCL unveiled its upcoming 2025 product lineup, showcasing four key innovations aimed at delivering cooler, cleaner, smarter, and sharper experiences. These new releases were designed to upgrade the modern lifestyle through intelligent and sustainable technology.
Charlie Huang, Deputy Product Director of Brownline at TCL Philippines, introduced the new X11K QD-MiniLED TV, which represents the brand’s most advanced display innovation to date. Bert Cheung, Deputy Product Director of Air Conditioner, presented the TCL FreshIn 3.0 Air Conditioner, a model recognized for its advanced air purification and smart control features.
Eric Li, Senior Product Manager for Washing Machines and Refrigerators at TCL Philippines, highlighted two major product innovations: the TCL Super Drum Combo+ C682 Front Load Washer and Dryer, which maximizes energy efficiency and automation, and the new bottom-mounted refrigerator AAT Inverter+ C436BMSB, developed to improve convenience and daily functionality.
One of the night’s key announcements focused on TCL’s extended global partnership with the International Olympic Committee, which will continue through 2032. This collaboration reflects TCL’s long-term commitment to innovation, performance, and global excellence. The brand will supply advanced technologies to support operations at the Olympic Village and enhance the overall fan experience worldwide.
Shae Yu, Deputy Director of Marketing at TCL Philippines, elaborated on the brand’s alignment with Olympic values and its mission to deliver meaningful technological experiences. She emphasized the impact of TCL’s innovations beyond products, contributing to inspiration, sustainability, and accessible smart living.
Yu also welcomed special guest EJ Obiena, Filipino pole vaulter and current world No. 4 in the sport. Obiena expressed pride in joining the celebration and acknowledged the connection between TCL’s innovation and the discipline of athletes striving for excellence. He emphasized the shared mindset of continuous improvement and pursuit of greatness.
The celebration also featured a fireside chat with new TCL brand partners Valeen Montenegro and Rhian Ramos. Both personalities shared their enthusiasm for collaborating with TCL, describing how the brand’s focus on smart and intuitive technology aligns with their lifestyles. Montenegro highlighted her experience using the TCL QD-MiniLED TV, while Ramos praised the TCL FreshIn 3.0 air conditioner for its convenience and energy efficiency.
The event concluded with a commemorative toast led by Cyd Montebon, Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail at TCL Philippines. They acknowledged the support of partners and stakeholders who contributed to the brand’s 25-year journey. Montebon and Yang expressed confidence in TCL’s continued growth and innovation as the brand prepares to deliver the next generation of smart home solutions for Filipino households.
TCL reaffirmed its commitment to shaping the future of Filipino homes through accessible, intelligent, and sustainable technologies. As it enters a new chapter, the brand remains focused on delivering meaningful innovation while building on a legacy that has already impacted millions of households across the country.
