MANILA – Leading smart device provider HONOR has announced a groundbreaking initiative to offer 7 years of Android OS and security updates for its flagship HONOR Magic series. This move underscores HONOR’s commitment to delivering a superior user experience, enhanced security, and continuous innovation.
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| HONOR ALPHA PLAN makes flagship smartphones secure, durable, and future-proof |
“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste,” said Stephen Cheng, Vice President of HONOR Philippines.
What is the HONOR ALPHA PLAN?
The HONOR ALPHA PLAN is a bold, three-step strategy designed to transform HONOR from a smartphone manufacturer into a global leader in AI-powered ecosystems. It aims to foster collaboration within the tech industry, co-create value-driven solutions, and improve device longevity for the benefit of all.
Why It Matters
HONOR’s extended support for its flagship Magic series ensures that users receive exceptional value from their smartphones:
- Maximized Investment: Consumers can make the most of their budget, as flagship devices will remain secure and updated for 7 years, ensuring long-term reliability and performance.
- Cutting-Edge Technology: Users will have access to the latest AI innovations, keeping them ahead in productivity, gaming, photography, and more.
- Eco-Friendly Commitment: By extending the lifespan of devices, HONOR helps reduce electronic waste, aligning with its sustainability goals.
This initiative kicks off with the HONOR Magic7 Pro, launching in the Philippines in 2025, and will eventually expand to other HONOR flagship phones and foldable devices.
