TCL, a global consumer electronics brand and one of the world's top two TV brands, held its first ever TCL CoolFest 2024 at the Trinoma Activity Center on October 11. Co-presented by Anson's Appliances, the event featured music performances, exciting activities, prizes, and a showcase of innovative products, including the new NXTFRAME TV.
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| (L-R) Strawberry Besmonte, Rhoa Jane Robin, Shienna Bayrante, Wilma Estomata and Mina Rallonza of Ansons Merchandising team, Director for Business Operations of Anson’s Appliances Mr. Eugene Lim, TCL Deputy Marketing Director Shae Yu, TCL PH Deputy Director of Brownlines Charlie Huang, TCL Brand Manager Joseph Cernitchez and TCL PH Sales Supervisor Kristine Caballe |
TCL presented a new kind of lifestyle with stunning TVs, smart air conditioners, and efficient refrigerators. The brand's commitment to cutting-edge technology was highlighted throughout the event, celebrating 24 years of being a trusted brand in the Philippines.
"TCL CoolFest is a celebration -- not just about showcasing our innovations: it's about what it means to truly live a cool life with TCL," said Shae Yu, TCL Deputy Marketing Director. "From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort,” she added as she welcomed the crowd.
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| TCL CoolFest 2024: A celebration of innovation and lifestyle at Trinoma Activity Center. |
Anson's Director for Business Operations, Eugene Lim, echoed this sentiment, reflecting on their longstanding relationship with TCL and their mutual commitment to providing quality products and service.
“We are proud to be a co-presenter for the TCL CoolFest 2024. It’s been a long partnership and a fruitful one, we’ve seen TCL grow over the years and they’ve slowly innovated their provided new products, quality and great service to our customer. We’re very happy to be a partner of TCL, and we look forward to serving more customers in the Filipino Market in the coming years,” said Mr. Eugene Lim.
Adding to the celebration, Anson's Appliances was recognized with a special award for being the first partner dealer to sell TCL's 115" X955 MAX, the world's largest QD-Mini LED TV in the Philippines.
The highlight of the entertainment was a live performance by popular OPM singer Adie, who captivated the audience with hits like "Paraluman," "Mahika," and "Tahanan."
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| The crowd enjoyed a live performance by OPM artist Adie during TCL CoolFest 2024. |
The event spotlighted TCL's commitment to modern living with the unveiling of the NXTFRAME TV. Set to launch this October, the new TV features a flat, slim frame design, seamless wall-mounting options, a movable stand, an adjustable cabinet stand, and a matte screen that complements any modern home. Visitors also experienced the impressive AI art capabilities and a 3.1.2ch ultra-slim wireless soundbar.
TCL announced a special exhibit for the NXTFRAME TV at the Ronac Art Museum, scheduled for October 25-31, combining technology and art in an innovative showcase.
For more information on TCL products, visit TCL Philippines.
