Google
turns another page into its history as co-founder Larry Page announced that the
search company and all its portfolio of products and ventures will be under a
holding company dubbed as Alphabet Inc. With the company's quest on finding better
services through funding and developing new products in different kinds of
market, Page and Google co-founder (who is the appointed President of Alphabet Inc.) Sergey
Brin, deem that the institution of a new holding company will facilitate a
clear structure for Google and its existing products.
Why Alphabet?
According
to CEO Larry Page, it is a collection of companies with, of course, Google
being the biggest. Likewise, Google will also be "slimmed down" with
Sundar Pichai appointed as CEO. Page also believes that "Alphabet" is
the building blocks of language which is humanity's most important innovation; thus, making it as the appropriate moniker for the new company.
Just
like Android which is entirely based with progression letters in every newer
version, Alphabet might be having several product lines on the pipeline which would represent several letters in the alphabet; for one G is already for Google and
A is for Android.
With
separate leaderships running with the respective companies under the Alphabet's
umbrella, it is expected that it will drive more services and focus to each of
their respective products. Google will still hold internet services like
Search, Maps, apps, YouTube and Android. Other ventures like Capital, Nest
(home automation), Ventures, Capital, Calico, ISP Fiber and Goggle Glass-maker
X Labs will work as separate entities under Alphabet.
How would Alphabet affect stock traders?
Public-traded
stocks under Google will automatically be listed with Alphabet. The two classes
of shares will still be GOOGL and GOOG.
