As the local franchising
industry continues to exhibit significant growth numbers this year, Globe
myBusiness is upbeat on the opportunities for new and potential business owners
to avail themselves of a franchise and also have the advantage to compete at
par with counterparts from the ASEAN region.
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| Globe myBusiness recently formalized its collaboration with AFFI in a signing ceremony led by (from left) AFFI Pres. & CEO Victor Fernando, Globe EVP and COO Gil Genio, AFFI Corporate Secretary Ricardo Cuna, CFE, and Globe SVP for myBusiness Martha Sazon |
This was shared by the
business unit of Globe Telecom servicing micro, small and medium enterprises
(mSMEs), which is also the official business solutions partner of the
Association of Filipino Franchisers, Inc. (AFFI). It echoed an earlier report
by AFFI which mentioned that the Philippine franchising industry continues to
register robust numbers, as home-grown franchises begin to expand to
international markets.
Promising
numbers
Globe myBusiness cites an
AFFI study that the industry has grown by 20 percent this year, and expects the
uptrend to continue with another 5 percent growth rate by yearend. This comes
at the heels of the group’s member franchises sales of P63.4 billion for 2013.
The trusted business
advisor of Philippine mSMEs also noted that potential franchisors can leverage
on AFFI’s projections of industry’s growth based on “the strong fundamentals of
the economy and increasing development in the countryside.” A growing trend in
the industry, it says, is the “development of non-food franchises which now
account for 45 percent of the industry.” AFFI also noted that the Philippine
franchising industry is currently dominated by home-grown brands that comprise
more than half of the franchisors in the country.
Globe myBusiness also sees
franchising as a means to provide employment and increase the rate of job
opportunities, based on the AFFI accounts, particularly from its Director for
International Trade Affairs Erlinda Bartolome, that its members now have 19,312
stores in the country, which hire a manpower complement of about 135, 184
workers.
“As
the trusted advisor of our local mSMEs, especially those who are venturing into
their initial foray in business, we are helping open doors for them through the
potential and the promise of the franchising sector. As we have partnered with
the leading organization in Philippine franchising, they can be assured that
their business will have the backing on various fronts: from the communications
technology front courtesy of Globe myBusiness, as well as the expertise and
experience of AFFI,” said Martha Sazon, Senior Vice President
for Globe myBusiness.
Anticipating
for the AEC
With the ASEAN Economic
Cooperation (AEC) fast approaching, Globe myBusiness forecasts vast prospects
for new franchisors to expand overseas with the able assistance of AFFI,
especially with the opening of the region’s capital and labor markets. Recently
forging a collaboration with AFFI, Globe myBusiness will play a major role in
boosting the information and communications technology (ICT) capabilities of
its members as the Philippine franchising sector gears up for the AEC.
Franchisees under the AFFI
umbrella can also look forward to harness the power of ICT as well as increase
their business acumen as Globe myBusiness will provide industry
thought-leadership know-how as a learning partner through mentoring programs,
regional caravans and “Kapihan” events. Likewise, Globe myBusiness will assist
AFFI members and their advocacies through promotions, advance information on
offers, as well as processes streamlining through digitization.
For more information on
Globe myBusiness, log on to www.mybusiness.globe.com.ph, email
[email protected], follow the official Globe myBusiness Facebook page
and on Twitter: @GlobemyBusiness or call its dedicated hotlines at (02)
730-1010 in Luzon, (032) 401-1010 in Visayas and (082) 321-1010 in Mindanao.
