Apple
launched a new campaign which features its flagship, iPhone 5s, running fitness
related apps with the tagline “You are more powerful than you think”. The video
add plays an amusing song entitled “Chicken Fat” which is an old tune popularized
in 1961 as part of an American government program to inspire youth to be
active.
The
ad coincide with the Cupertino firm's announcement of new health features on iOS 8 - HealthKit and Health App. HealthKit is a platform to integrate data from
third-party apps into a single venue which is the Health App which in turn shows you all your health and fitness related statistics. Watch video below.