Apple launched a new campaign which features its flagship, iPhone 5s, running fitness related apps with the tagline “You are more powerful than you think”. The video add plays an amusing song entitled “Chicken Fat” which is an old tune popularized in 1961 as part of an American government program to inspire youth to be active.
The ad coincide with the Cupertino firm's announcement of new health features on iOS 8 - HealthKit and Health App. HealthKit is a platform to integrate data from third-party apps into a single venue which is the Health App which in turn shows you all your health and fitness related statistics. Watch video below.