Haier Philippines and Abenson turned the Abenson Greenhills Flagship Store in San Juan into a “Home of Possibilities” on August 20. This showcases smart home appliances, interactive experiences and new technologies for Filipino households.
The launch featured products across refrigeration, air conditioning, laundry, entertainment and kitchen appliances. The product lineup included the Haier Horizon Refrigerator, AI Voice Air Conditioner, Iris Top Load Washing Machine, 100-inch Mini LED TV and Cooking Range.
The Haier Horizon Refrigerator uses Pure Space Ice, NutriBank and ABT Pro technologies. Pure Space Ice separates the ice-making system from other compartments, while NutriBank uses magnetic control to help keep meat fresh for up to five times longer. ABT Pro helps eliminate up to 99.99% of bacteria and odors inside the refrigerator.
For home cooling, Haier’s AI Voice Air Conditioner comes with voice control, AI Eco, UVC Sterilization, Wi-Fi Control and I-FEEL. The system uses these features to manage cooling and respond to changes in room conditions.
The Iris Top Load Washing Machine uses Double Drive Technology, Essence Wash and Fresh Air Deodorization. It also features Scent+ and a Direct Motion Motor. Fresh Air Deodorization can keep laundry fresh for up to 12 hours after a cycle.
For entertainment, Haier showcased its 100-inch Mini LED TV with UltraSense AI, a 4K Mini LED display, 144Hz refresh rate, HDR10+, Google TV and hands-free voice control. The TV also features Audio Powered by KEF for movies, sports, gaming and streaming.
The event also brought the products to life through demonstrations from category KOLs. Guests also took part in a Haier x PBA basketball arcade experience, while a special live performance capped the afternoon for media, partners and VIP guests.
Haier Philippines Sales Director Zhang Yong said the company aims to introduce its latest innovations to more Filipino consumers and strengthen its partnership with Abenson. He also highlighted quality, smart technology and value as key priorities for the brand.
The event puts the partnership between Haier Philippines and Abenson front and center as both brands continue to focus on smart home technology and everyday home experiences.
