TCL Electronics, a leading global consumer electronics brand and one of the world’s top two TV manufacturers, unveiled an extensive array of display technologies at CES 2025. Highlights include QD-Mini LED TVs, professional monitors, in-car displays, mobile devices, tablets, smartwatches, smart projectors, and RayNeo AR Glasses. Alongside these innovations, TCL introduced its latest AI advancements across new product categories and a robust smart home ecosystem, emphasizing its dedication to smarter, healthier living and inspiring innovation worldwide.
Display Technologies, Revolutionized
TCL highlighted its display technology leadership at CES 2025 with the introduction of the TCL X11K QD-Mini LED TV. The TV features over 14,000 local dimming zones and All-domain Halo Control Technology for enhanced clarity and precision. TCL has also partnered with Bang & Olufsen to integrate Audio by Bang & Olufsen into its flagship TV models, including the TCL A300 Series, combining premium visuals with high-quality audio.
The company showcased the world’s largest QD-Mini LED TV, the 115-inch QM891G, alongside the Q85 Soundbar, optimized for large-scale home entertainment. For gaming, TCL presented the R83 Professional Monitor Series, designed for precise visuals and improved performance.
TCL also unveiled its NXTPAPER 4.0 technology, an updated full-color electronic paper display aimed at reducing eye strain. The technology debuted in the NXTPAPER 11 Plus Tablet, with plans for future integration into additional mobile devices.
The RayNeo X3 Pro Smart Glasses, featuring built-in computing power, were introduced as TCL's latest advancement in augmented reality. The company also launched the PLAYCUBE Projector, designed for portable projection, and showcased its intelligent Cockpit and Driving Solutions as part of its automotive electronics portfolio.
Smart Connectivity and AI
TCL also unveiled TCL Ai Me, the world’s first modular AI companion robot. Featuring a lifelike design and a detachable space capsule base, Ai Me integrates smart living with companionship. The concept product is designed for natural interactions and personalized experiences, adapting to user needs with its intelligent and interactive capabilities.
The company announced plans to integrate Google’s Gemini model into its flagship TV series, with an all-new Google TV featuring Gemini capabilities set for a 2025 launch. At CES 2025, TCL is presenting an interactive demo in a dedicated showroom to showcase the model’s immersive and intelligent features, highlighting its potential to transform home entertainment.
In connectivity, TCL introduced the LINKHUB HH516 5G AI CPE Router, designed to deliver higher throughput, lower latency, and reduced power consumption across various scenarios. Additionally, TCL showcased its D1 Series Smart Lock, including the D1 Pro with advanced AI palm vein recognition and the D1 Ultra, the world’s first 4-in-1 smart deadbolt combining a smart lock, security camera, video doorbell, and an integrated 3.5-inch display.
Sustainability, Design, and Global Partnerships
TCL showcased its commitment to eco-conscious innovation and user-centric design at CES 2025, unveiling sustainable initiatives and intelligent home solutions. The brand highlighted eco-friendly remote controls crafted from recycled tea leaves and cardboard furniture to emphasize its dedication to sustainable practices.
Expanding its portfolio of smart and eco-friendly home products, TCL introduced the FreshIN 3.0 Air Conditioner, featuring a liftable Fresh Air Inlet to improve indoor air quality by bringing in fresh outdoor air, removing odors, and boosting oxygen levels. The unit integrates energy-saving technology and Smart Voice Control for convenient, hands-free operation without requiring an internet connection.
The TCL FREE BUILT-IN Refrigerator, designed for modern kitchens, offers space-saving aesthetics and advanced food preservation technologies. Additionally, the P680 Washer-Dryer Set features a stackable design with anti-wrinkle technology and optimized garment care cycles, catering to compact living spaces.
TCL also presented its Smart Home Energy Management Solution (HEMS), which integrates solar panels, energy storage, and heat pumps to enable efficient energy use.
In global partnerships, TCL underscored its collaboration with the NFL, North America’s most-watched sports league, with NFL Hall-of-Famer Charles Woodson engaging fans at the event. The brand’s strong market performance in 2024 was highlighted, ranking second globally for TV shipments and leading in North America for TV retail sales volume during the first three quarters.