Acer is still the No.1 Consumer and Gaming Laptop brand in the Philippines amid the COVID-19 pandemic according to a third party market research firm.
Acer, Still No.1 in the Philippines consumer and gaming laptop
While most businesses were thrown off course due to strict community quarantine imposed in most parts of the country on the months of April and May, Acer clinches the top spot despite the growing demand for notebook laptops in the Philippine market. The spike in notebook and laptop purchases was due to most people now working from home and doing e-schooling in the third quarter of 2020.
The Taiwanese multinational hardware brand covered 32%-unit share brand performance in August. The company also recorded the highest sales units in more than a year. Similarly, Acer led value share with 31% of the market and reached the highest brand value seen in 13 months.
This means that Acer holds the number 1 position in the notebook laptops department for 14 consecutive years.
On the gaming department, Acer strengthened its grip of the Gaming notebooks market with a 42%-unit share in August, setting another new record in more than a year. Predator Helios 300 was the bestselling Gaming notebook for Acer. It is consistent in topping the gaming PC market.
Acer is also dominating the Education market with Acer Academy program.
The Acer Academy is a program designed to provide the educational environment a digital framework that will enable a way of interaction within the academic situation.
Acer Academy has dedicated team to work closely with schools and academic units to develop real and innovative IT solutions that accelerate the learning process and set new benchmarks in educational standards. The program is open to all Philippine private and public schools, colleges, and universities.
On top of that, Acer’s education-driven programs during the crisis include product discounts thru Acer Academy Faculty Student Purchase Program and Learn from Home Campaign, product bundle in partnership with Smart for a Department of Education (DepEd) compliant online learning setup, and Acer and Intel Scholar program wherein they offer free laptops to scholars.
Acer’s Corporate segment Initiatives
In the corporate setting, Acer continues to support essential and frontline industries such as in healthcare, banks, telecommunications, and business process outsourcing (BPOs) even during the lockdown. The increase in the demand from the enterprise market for laptops as work-from-home (WFH) productivity tool during lockdown pushed for more sales of Acer products from the Micro, Small, and Medium Enterprises market.
For the Consumer segment
Acer relaunched an enhanced e-commerce website selling its laptops, desktops, projectors, monitors, and accessories. This is to answer the surge in gaming as part of stay-at-home entertainment.
Its social media has also been consistently active with various social media activities especially for Predator helping them establish a solid connection with the gaming community. Predator recently concluded Predacast, a series of online workshops conducted by brand ambassadors such as Alodia & Ashley Gosiengfiao, CongTV & Team Payaman, Akosi Dogie, TNC Predator Dota 2 Pro Team, ArkAngel Predator PUBG Pro Team, Nexplay Predator, VladFX, Kuya Nic & Lupon WxC, Kang Dupet, Een Mercado, Kuku Palad, Marlon Marcelo, and its newest ambassadress, Ivana Alawi, among other esports key personalities.
Relevant Promos and Excellent After sales Service
Acer is providing relevant promotions during the pandemic including the partnership with Home Credit for up to 18 months installment at 0% interest, and the free foldable work desk bundled with select Acer laptops to aid workers whose income were affected by the pandemic.
The company's broad presence nationwide, making its products available and accessible in brick and mortar stores and online. Other initiatives during the pandemic include e-commerce development and low-touch after-sales service programs such as warranty extension, 24/7 phone/chat support, and door-to-door pick-up and delivery service. All of these maintains the brand's status as the top laptop company in the country.
