MANILA - Hisense, a global leader in home appliances and consumer electronics, officially opened its exhibition at IFA 2026 in Berlin, Germany, under the theme "Innovating a Brighter Life." Stepping onto the world stage, the brand introduced its full-category portfolio of home technology, while making a major global announcement: Hisense has officially extended its partnership with UEFA as an Official Partner of UEFA EURO 2028.
This landmark agreement marks Hisense's fourth consecutive UEFA European Championship sponsorship, following its successful partnerships during the 2016, 2020, and 2024 tournaments. By executing a dual-driver strategy that combines high-end product innovation with top-tier international sports partnerships, Hisense continues its evolution from an explorer in global sports marketing into an industry benchmark.
Beyond the announcement, Hisense brought the passion of football directly to its IFA booth through a UEFA EURO-themed interactive zone, featuring the "Shoot, Score, Share" game that allowed visitors to take goal shots and download auto-generated commemorative photos via QR code. This long-term sports strategy aims to bring world-class stadium experiences and visual excellence into homes worldwide, connecting deeply with football enthusiasts and home theater fans in the Philippines.
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| Hisense showcases its latest RGB MiniLED TVs and next-generation home entertainment innovations during IFA 2026 in Berlin. |
At the centerpiece of Hisense's visual display at IFA 2026 is the flagship 116UXS RGB MiniLED TV, representing the next evolution of display technology. Featuring RGB MiniLED Chromagic 2.0 Technology, the 116UXS introduces cyan as a fourth backlight color to achieve an extraordinary 110% BT.2020 color gamut, paired with the self-developed Hi-View Engine RGB chip for real-time picture processing. Sound advances in step with a 6.4.2 OperaSphere Sound system co-tuned by Devialet and the Paris Opera, while TÜV Rheinland hardware low blue light certification, Dolby Vision 2 Max, IMAX Enhanced, and Filmmaker Mode ensure eye comfort alongside home entertainment. Rounding out the audio-visual lineup are the UX1 soundbar with 11.2.6 channels, the lightweight HiClips open-ear earbuds, and the highly versatile 32-inch 4K RoamView touchscreen, which packs a 10-hour battery and Android OS to bring entertainment to every corner of the home.
For dedicated cinema enthusiasts and gamers, Hisense showcased its expanded big-screen Laser portfolio led by the PX4 Pro TriChroma Laser Cinema. Projecting display sizes from 80 to 200 inches at 3,500 ANSI lumens, the PX4 Pro is powered by the LPU 3.0 Digital Laser Engine with 118% BT.2020 color coverage and stands as the world's first FreeSync Premium-certified TriChroma Laser Cinema with 1ms ultra-low latency and 2K 240Hz refresh rates. The big-screen lineup is further complemented by the C3 series—featuring the C3 Ultra Max, gaming-enhanced C3 Ultra, and value-driven C3 Pro—alongside the professional-grade XR10 and the installation-friendly L9Q ultra-short-throw Laser TV.
Demonstrating a paradigm shift from "Smart Living" to "Companion Living," Hisense unveiled its AI Companion Suite, an intelligent whole-home system built around four core capabilities: sensing, thinking, communicating, and executing. Powered by the global ConnectLife platform, this proactive AI ecosystem connects appliances across cooking, laundry, air management, and energy care. Kitchen management is led by the PureTouch Hub Series refrigerator with dual screens and AI ingredient recognition; the AI Laundry Companion utilizes AI Fabric Vision and multi-sensor systems to automatically match and hand off optimal wash-and-dry cycles; and the award-winning U8 Air Master air conditioner uses Smart Eye Pro technology to automatically optimize temperature, humidity, and airflow.
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| Hisense showcases how its AI Companion Suite and ConnectLife ecosystem bring together smart appliances to deliver a more connected and personalized home experience. |
As Filipino households increasingly seek larger screens, smarter connectivity, and elevated home entertainment, Hisense continues to set new standards in human-centric innovation and global sports partnerships. For more details on Hisense’s latest product portfolio and upcoming availability in the Philippines, visit the official Hisense Philippines website.
