TUMI launched the NEXTGEN Alpha collection at Monarch Manila and introduced a new direction for the TUMI Alpha line. The brand aims to position TUMI Alpha as a sleek bag for the Gen Z and millennial market, with emphasis on versatility and modern design.
The event placed focus on the updated look and broader appeal of TUMI Alpha. F1 world champion Lando Norris fronts the NEXTGEN Alpha campaign. TUMI describes the collection as a companion for travel and professional use that fits different generations and lifestyles.
TUMI Alpha uses signature FXT™ Ballistic Nylon, which offers abrasion resistance and long-term durability. The company subjects the material to Seam Strength, Tearing Strength, Zipper Cycling, and Water Repellency tests. The collection comes in black with ballistic and leather options, navy, and a limited edition Ultra Blue.
New styles include the Convertible Clutch crossbody, which works as a clutch, wristlet, or crossbody bag. The Medium 15” Expandable Backpack offers expansion capability, organized compartments, and dedicated gadget pockets. The Medium 15” Briefcase features upgraded laptop padding, a phone pocket, and a water bottle pocket.
The Small Crossbody, Belt Bag Sling, and Sling offer compact designs with concealed phone pockets for added security. The Alpha Brief Pack now features silent magnetic closures. The luggage line includes dual access construction, lighter frames, USB-C compatibility, and built in TSA combination locks. Customers can visit www.tumi.ph for the latest designs and pricing information.
