Xiaomi announced SB19 as the official ambassadors of the Redmi Note 15 Series in the Philippines. The partnership highlights the group’s role in presenting the series ahead of its local launch on January 15.
The Redmi Note 15 Series introduces high-capacity features such as a 6500 mAh battery, 100W Xiaomi HyperCharge, and “Redmi Titan Durability.” The lineup also includes a 200MP AI camera and Xiaomi HyperAI for enhanced imaging and device intelligence.
Xiaomi promotes the series under the tagline “It’s Titan Tough.” The brand aims to position the device as a dependable option for users who want durability and performance for daily use.
Tomi Adrias, Head of Marketing for Xiaomi Philippines, said, “This isn’t just a phone - it’s the stage where power, toughness, and artistry collide,” emphasizing the collaboration with SB19 and the direction of the campaign.
SB19 will take part in the official Philippine launch on January 15. Xiaomi plans to present how the series fits different lifestyles and how its features support content creation and everyday tasks.
