iStudio Plus, an Apple Authorized Reseller in the Philippines, concluded its highly anticipated midnight launch for the iPhone 17 Series at Bonifacio High Street, BGC. The open area in front of its store turned into a full-scale tech celebration, marking the official arrival of the iPhone 17 lineup in the country and reinforcing iStudio Plus’ community-driven approach to retail.
The launch night featured live music from DJ Nico Yabut, who set the tone for the midnight countdown with energetic beats. The event celebrated “The Power of Partnerships,” with interactive booths from HAVIT, Insta360, EcoFlow, SHOKZ, and UnionBank, giving attendees hands-on experiences with accessories that complement the new iPhone 17.
The crowd witnessed appearances from popular personalities including Christine Samson, AZ Martinez, Albert “Asian Cutie” Nicolas, Angel Guardian, and Ayn Bernos. Performances by The Alliance, Yoki, and Kiyo elevated the entertainment, culminating in a surprise collaboration that captured the audience’s excitement.
Interactive activities added more energy to the night. Guests joined the iStudio Game Booth’s interactive bingo, winning vouchers and prizes, while artist Raki created a live art piece displayed alongside the limited-edition RAKI x iStudio merchandise. Customers who pre-ordered their iPhone 17 units received these exclusive collectibles.
Midnight-exclusive deals made the event even more memorable. UnionBank offered a 0% interest, 24-month installment plan with cashback and AirPods giveaways. PNB, Security Bank, and RCBC provided 0% installment terms under their Buy Now, Pay Later offers, while BPI and Home Credit introduced flexible payment options of up to 24 months. Customers trading in an iPhone 16 model through PLUSTRADE enjoyed discounts of up to Php 56,500.
Early customers were rewarded with major perks. The first 60 in line received complimentary Shake Shack meals, while the first 30 took home premium accessory bundles valued from Php 47,000 to Php 71,000.
The event officially introduced the full iPhone 17 lineup, including the iPhone 17 Pro Max, iPhone 17 Pro, iPhone Air, and the standard iPhone 17. Each device brought enhancements in performance, design, and camera systems, powered by Apple’s A19 Pro chip.
The iStudio Plus midnight launch became a convergence of technology, art, and community. With exclusive offers, star appearances, and an immersive customer experience, iStudio Plus reaffirmed its position as a leading Apple reseller and lifestyle destination for Filipino tech enthusiasts.
