MANILA - Acer once again dominated the Philippine market for consumer and gaming notebooks in 2024, capturing 35.7% of the total market share, according to third-party survey data by GfK. Acer secured a 34.2% market share in the consumer notebook category and a 40.6% market share in the gaming notebook category. This means that one in every three laptops in the Philippines is an Acer.
Key growth drivers included best-value offerings, extensive sales coverage, and strategic marketing campaigns. Acer’s agility in adapting to the latest trends and leveraging the influence of its brand ambassadors, such as SB19 and G22, resonated with the young target demographic.
Acer also solidified its market leadership in the gaming category with Predator Gaming. The brand has always focused on growing the esports community through events like the Asia Pacific Predator League.
“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Acer Philippines Managing Director.
Another factor contributing to Acer’s success is the brand’s strong nationwide presence. Consumers can purchase Acer products at Acer Concept Stores and through authorized dealers. Acer products are also available online through the Acer online store, Lazada, and Shopee.
