TCL Electronics Renews Contract with Kathryn Bernardo

TCL Electronics, the world’s second-largest TV brand, has officially renewed its partnership with actress Kathryn Bernardo, extending their collaboration in promoting TCL’s products in the Philippines.

TCL Electronics Renews Contract with Kathryn Bernardo

The contract renewal was formalized during a signing event held at Studio Simula on January 23, attended by TCL Deputy Marketing Director Shae Xiaoling Yu, Brand Manager Joseph Cernitchez, Kathryn’s co-manager Lulu Romero, and Francis Kalayaan A. Vidanes of VCM The Celebrity Source. TCL Philippines Brand Manager Joseph Cernitchez highlighted Kathryn’s significant impact on the brand, noting how her authenticity and strong connection with consumers have effectively communicated TCL’s “Inspire Greatness” message over the past two years.

Kathryn expressed her gratitude for TCL’s continued trust, sharing how the brand’s innovative and accessible technology has positively influenced her lifestyle and Filipino households. She also shared her personal experience using TCL products, particularly her TCL QLED PRO TV, which she enjoys for streaming and family movie nights.

With the contract renewal, Kathryn will remain TCL’s brand ambassador and will be featured in upcoming marketing campaigns for its TVs, washing machines, air conditioners, and refrigerators. The continued partnership reinforces TCL’s commitment to providing high-quality, innovative home appliances designed for modern Filipino homes

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