Manila, Philippines – Sony is redefining how we enjoy movies at home with its latest lineup of BRAVIA TVs, led by the flagship BRAVIA 8 OLED. These new models deliver unparalleled picture and sound quality, offering viewers cinematic experiences that rival the big screen.
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| The new BRAVIA models feature enhanced picture quality with bright colors, detailed shadows, and immersive sound that faithfully reflect the creators' intent. |
A Complete Home Entertainment Package
The new BRAVIA TVs are designed to work seamlessly with Sony’s BRAVIA Theatre home audio products. This integration simplifies the setup of a complete home entertainment system, solidifying Sony's position as a one-stop destination for premium media entertainment experiences.
“Building on the decades of operating at the heart of the professional film production equipment development as well as film production and distribution, Sony is in a unique position that allows it to utilize its unparalleled film industry, professional equipment, and consumer electronics experience with its pioneering BRAVIA TVs and BRAVIA Theatre home audio devices,” Kentaro Imamura, Marketing Director of Home and Personal Entertainment Marketing Division, Sony Philippines. He added that he is excited to launch these new products that elevate film watching at home.
Cinema Quality at Home
Intelligent Optimization
BRAVIA TVs intelligently optimize color, contrast, and brightness, creating a viewing environment even brighter than a cinema. The BRAVIA 7 Mini LED model features high peak brightness and precise backlight control, ensuring viewers see every detail as filmmakers intended.
Key Features for Picture Quality
- XR Processor: This advanced processor recognizes scenes and optimizes picture quality for ultimate realism to reproduce a cinema creator’s intention.
- XR Backlight Master Drive: This technology controls thousands of LEDs to ensure authentic contrast, preserving shadow detail in complex scenes.
Immersive Sound Experience
Enhanced Audio Features
- Voice Zoom 3: This feature uses AI to enhance dialogue clarity, making even the quietest conversations easy to hear. It pairs perfectly with BRAVIA Theatre audio products.
- Acoustic Center Sync: This function syncs your soundbar with the TV, creating a sound experience that matches the action on screen, just like in cinemas. In other words, it fuses the sound of the TV's speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.
Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theatre audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect App without displaying the menu bar on the TV screen while watching a movie.
Customized Viewing Modes
BRAVIA TVs come equipped with Studio Calibrated modes that ensure you experience films the way creators intended. The new Prime Video Calibrated Mode joins the existing Netflix Adaptive and SONY PICTURES CORE modes, providing optimal picture quality across various content types, including live sports.
IMAX Enhanced and Dolby Support
Both BRAVIA TVs and Theatre home audio products are IMAX Enhanced certified, allowing fans to enjoy premium picture and sound from SONY PICTURES CORE, as well as select films on Disney+. They also support Dolby Vision® and Dolby Atmos® for vibrant visuals and immersive sound. In addition, SONY PICTURES CORE will introduce selected series from Crunchyroll – a streaming service focused on anime.
Commitment to Sustainability
Sony is committed to environmental sustainability through its "Road to Zero" initiative, aiming for zero environmental impact by 2050. The new BRAVIA models feature:
- Reduced Power Consumption: Advanced processing maximizes brightness while minimizing energy use.
- Use of Recycled Materials: BRAVIA incorporates recycled plastics in its design, significantly reducing its environmental footprint.
Accessibility for All
Sony aims to make its products accessible to everyone. BRAVIA TVs include features like a Talkback screen reader, color inversion, and voice command capabilities, ensuring an inclusive viewing experience for all users.
Pricing and Availability
The new BRAVIA 8, 7, and 3 models, along with Sony's latest soundbars, are now available across all Sony Authorized Dealers in the Philippines.
- BRAVIA 8 OLED: Price starts at Php 131,299 SRP (in 65-inch, 55-inch)
- BRAVIA 7 Mini LED: Price starts at Php 156,299 SRP (in 85-inch, 75-inch, 65-inch)
- BRAVIA 3 LED: Price starts at Php 44,999 (85", 75", 65", 55", 50", 43")
- BRAVIA Theatre Quad: Priced at Php 144,449 (SRP)
- BRAVIA Theatre Bar 9: Priced at Php 84,499 (SRP)
- BRAVIA Theatre Bar 8: Priced at Php 64,499 (SRP)
- BRAVIA Theatre U: Priced at Php 13, 999 (SRP)
For more information on the latest BRAVIA TVs and home audio products, visit the BRAVIA website or the BRAVIA Theatre page.
