TECNO lists Lay Zhang as Global Brand Ambassador

TECNO, the innovative technology brand, has announced Lay Zhang as its new Global Brand Ambassador, marking a significant milestone in the brand’s growth. This partnership reflects TECNO’s commitment to expanding globally and connecting with a wide range of audiences through Zhang's influential role.

TECNO lists Lay Zhang as Global Brand Ambassador

With a stellar reputation as an actor, singer-songwriter, dancer, and fashion trendsetter, Lay’s global influence, particularly in Asia, is undeniable. His unwavering commitment to pushing boundaries aligns seamlessly with TECNO’s ethos of relentless innovation encapsulated in the brand’s mantra, “Stop at Nothing.” This synergy makes Lay the perfect fit to represent the brand. Together, the two unstoppable parties will unite in efforts to elevate TECNO’s brand presence, injecting fresh vitality into its branding initiatives and propelling its upward trajectory in the global market to new heights.

“At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers. Lay Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the ‘Stop at Nothing’ ethos we champion.” remarked Laury Bai, Chief Marketing Officer of TECNO. “Together with Lay, we aim to deepen the resonance of TECNO’s brand essence among the youth, fostering a culture of empowerment and driving our consumers towards building a brighter tomorrow.”

Lay Zhang expressed his excitement about the collaboration, “I am honored to be the ambassador for TECNO, a brand that mirrors my own journey of innovation and self-advancement. I can’t wait to share what we’ve been working on together and bring our collaboration to life.”

TECNO’s “Stop At Nothing” ethos epitomizes the relentless pursuit of excellence in the brand’s DNA. It represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of progress. Lay Zhang is a vibrant embodiment of this spirit, and his path perfectly mirrors how success is achieved. Making his debut in 2012 with the K-pop group EXO, Lay quickly gained global acclaim.

Despite achieving significant success in music, he didn’t stop pushing boundaries in his career. Instead, he embarked on a solo career in 2016, earning recognition and accolades in music, dance, and TV. This success has been carried into his acting career. In 2023, his starring role in “No More Bets” captivated audiences in Asia and North America, earning substantial box office success and further solidifying Lay’s status as an undeniable and unstoppable talent.

As Lay is gearing up for his highly anticipated world tour, GRANDLINE 4: STEP, spanning Asia and select North American destinations, he epitomizes the essence of ceaseless progression. STEP serves as a testament to Lay’s unwavering determination to continuously advance. “Every step, no matter how big or small, contributes to the journey toward progress and success,” Lay shared.

As part of the collaboration, Lay will help showcase TECNO’s futuristic and innovative technologies, aligning perfectly with his own ethos of continual self-expression and creativity. As Lay’s world tour GRANDLINE 4: STEP comes to Asia including Jakarta in June and Kuala Lumpur in July and more, consumers can expect exciting activities through TECNO to engage and interact with Lay in creative ways.

Lay will also participate in various TECNO brand activation activities and CSR programs, alongside other global pop music pioneers, to showcase creativity, style and elegance within the TECNO brand through music and cultural engagements.

Together, fueled by their shared commitment to “Stop at Nothing”, TECNO and Lay Zhang are dedicated to inspiring and empowering progressive consumers globally to bravely create a better life beyond imagination.

In the Philippines, TECNO will unveil Lay Zhang on their latest CAMON 30 Series, a four-model series that brings a new level of imaging prowess with exciting industry-first imaging capabilities. Made up of the flagship CAMON 30 Premier 5G, CAMON 30 Pro 5G, CAMON 30 5G, and CAMON 30, from PhP 9,999 to PhP 23,999, the new series empowers users to master professional-level videography and pro-player esports experiences.

Related: Vlog and play like a pro with TECNO CAMON 30 Pro 5G, priced at PhP 15,999

The CAMON 30, with its 50MP Auto-Focus Front Camera and 50MP main camera, is already available for purchase since June 10 on TECNO Mobile PH's TikTok Shop, Lazada, Shopee, and partner retail stores nationwide. Additionally, the CAMON 30 Pro 5G (12+256 version) featuring a Triple 50 MP camera system with SONY IMX 890 OIS Main camera and MediaTek Dimensity 8200 Ultimate 5G Chipset will be available by the end of June across all platforms. Stay tuned!

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