With ‘A Miracle in the Christmas Night’, OPPO is bringing a memorable holiday to consumers, launches “Choose Joy” campaign.
OPPO announced the launch of its Choose Joy campaign and vowed to bring the first joy in the Year 2023 to all consumers with plenty of products and promotions, ready to take them to a better future with OPPO technology.
“Bringing consumers a wonderful technology experience with OPPO products and services has always been our priority,” said Andy Shi, OPPO President of Asia-Pacific. “We believe that a great brand must contain a public persona that speaks to the good qualities and beliefs of human beings, represents important technological and social trends, provides products and services, and is committed to solving important issues for individuals and society. This is where OPPO’s brand proposition ‘Inspiration Ahead’ comes from, also the initial idea why we launch ‘Choose Joy’ to consumers.”
At the beginning of 2022, OPPO announced its new brand proposition, “Inspiration Ahead,” which shows OPPO’s confidence and poise when moving forward. It encourages everyone to remain resolved and graceful as they brave the storm and break the stagnation.
Since then, OPPO has launched and participated in many events and campaigns globally within the year to convey and practice under ‘Inspiration Ahead,’ such as Inspirational Light partnered with Roland-Garros 2022 and OPPO Breakthrough Inspiration Award at Wimbledon 2022 to inspire the passion for global tennis athletes and fans; partnering with UEFA to celebrate the beautiful game through “Inspiration Ahead”; launching OPPO Research Institute Innovation Accelerator to accelerate the development of high-potential technology and promote innovation in the market.
Continuing the inspiration to use OPPO’s products and technology to bring joy to people, ‘Choose Joy’ has been launched as OPPO’s latest practice under the purpose of ‘Inspiration Ahead,’ specifically for OPPO fans in APAC by inspiring positivity to overcome obstacles as well as embrace new possibilities this Holiday season. The film, ‘A Miracle in the Christmas Night’, aims to remind consumers that happiness is always a choice while inviting them to choose OPPO as a partner to joy.
The inspiration for OPPO’s film came directly from micro-moments in Christmas with the beauty of cultural variety in tradition, values, and lifestyles. The film can convey happiness to the audience and reflect the humanistic care spirit behind OPPO’s technology and products, which has always been shown in the practices of OPPO’s innovations.
This season, join OPPO in celebrating the occasion with ‘Choose Joy’ and make this holiday full of inspiration and happiness with OPPO products.
A Miracle in the Christmas Night
Filled with colors, music, and celebration, Christmas is certainly the festival of happiness for everyone, especially children. Moreover, each country has a different way to celebrate Christmas, such as creating a Parol in the Philippines. The story is told through two children who were participating in a Parol Star competition, and both of them were excited while waiting for the result announcement on Christmas Day. But when the day finally came, something unexpected happened. Instead of letting the happiness end abruptly, the children decided to use OPPO to bring the joy back.
Watch ‘A Miracle in the Christmas Night’ on YouTube.