Global technology brand OnePlus takes collaboration with users to the next level and reinforces commitment to its community.
Global technology brand OnePlus celebrates its ninth year since its incorporation in 2013. True to its "Never Settle" mantra, OnePlus continues making waves in the industry this year, mainly by growing and maintaining an active community—now with over 30 million Red Cable Club members globally. OnePlus has also marked a record this year, with several new products slated for a global launch in the coming months.
Celebrating #9YearsofOnePlus thanks to the support and contribution of its users
OnePlus continues its growth in the global market, outperforming in Asia Pacific and India with 43.8% and 104.6% YoY (year-on-year) growth in the first three quarters of 2022, respectively. OnePlus also ranks number one in the affordable premium 5G smartphone market and overall affordable premium smartphone segment in India in Q3 2022.
"2022 is a meaningful year for OnePlus. Without the support of our global users, many of our great achievements would not have been possible," says Kinder Liu, President of OnePlus. "We live by the motto 'Never Settle' and are committed to delivering customers the best products and experiences. Valuable feedback, insights, and ideas from our users motivate us to keep exploring and challenging ourselves," he added.
The #9YearsofOnePlus was not possible without its solid community. The user-oriented brand boasts one of the most active communities in the industry and constantly incorporates user feedback into its products. To better engage with its users and harness collective creativity, in May 2021, OnePlus launched a co-creation program called Power of Community. Since its introduction, Power of Community has conceived several high-quality product concepts through its close-knitted community.
A new benchmark for co-creating with users
To take co-creation to the next, ambitious level, OnePlus unveils the OnePlus Featuring platform. Co-creation, one of the fundamental cultures of OnePlus, will continue to be embraced and evolved by introducing 3rd parity, which shares the same vision with OnePlus. OnePlus Featuring platform will introduce co-created market-ready products.
Earlier this year, OnePlus held several rounds of voting among its users to decide which new product to produce next. The verdict dictates that OnePlus will soon release its first mechanical and customizable keyboard. To bring a better experience, it will be created in collaboration with established mechanical keyboard manufacturer Keychron. It is the first time that OnePlus has introduced an industry partner to join its community co-creation process, and the product will be available globally.
Stay tuned as more details of the mechanical keyboard will be announced early next year.