Fill It Forward with the 2023 Starbucks Traditions

Every holiday season Starbucks effortlessly brings people together with their highly-anticipated and well-loved Starbucks Traditions collection. But this year, there’s more than just the collections to celebrate, as the brand celebrates 25 years of filling our days with more than just coffee in the Philippines.

Fill It Forward with the 2023 Starbucks Traditions
Starbucks celebrates its 25th year in the Philippines

#Fillitforward this Holiday

“The holidays are an exciting time for us all at Starbucks, and for our customers who celebrate with us,” shared Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

“For our 25th year celebrations, we pay homage to our partners (employees) and customers who have grown with us and have opened up opportunities to touch the lives of local communities.”

The brand released a series of videos based on real life anecdotes. Each persona represents the communities Starbucks Philippines has built over the years, and where featured partner and customers share how the brand has and continues to fill their days forward.

Watch these videos through Starbucks Philippines’ official social media channels:

Fill It Forward with the 2023 Starbucks Traditions

Mark, Collector

Mark has been a collector of Starbucks planners for almost a decade. Because he loves coffee so much, he redeems multiple planners every year and shares it with friends and family.

Here’s Mark’s first reaction upon seeing the 2023 Starbucks Traditions Planner with Organizer: Link to Mark’s video.

Annika, Enthusiast

Annika Yanez, a sought-after filmmaker and director, loves capturing through the lens of her camera. She starts her day with a lot of coffee and understands the role in being kind to the planet with reusable tumblers.

Get to know Annika and hear what she thinks of the 2023 Starbucks Traditions Cold Cup: Link to Annika’s video.

Dianne, Starbucks Partner for 6 years

Dianne is a 6-year Starbucks partner who believes being a barista is more than just making the perfect cup of coffee. It's about connecting with customers every day and filling their days with warmth and positivity.

Dianne shares how it is to be a partner while she peeks into the 2023 Starbucks Traditions Tumbler: Link to Dianne’s video.

2023 Starbucks Traditions

Starbucks is proud to showcase their 2023 Starbucks Traditions collection! This year’s collection showcases a sophisticated new look that gives homage to Starbucks’ famous Siren, but with thoughtful details that celebrate the brand’s silver anniversary. Customers have their choice among two (2) limited-edition planners with organizer designs, a classic cold cup, and a durable stainless-steel tumbler.

2023 Starbucks Traditions

Perfect to jot down inspiring thoughts and plan your days, the two 2023 Starbucks Traditions Planner with Organizer options come in a premium ring binder notebook format with a matching pen and cover. An ode to the Siren and a visible manifestation of Starbucks Philippines’ 25th anniversary, this year’s edition features a sleek Siren tail design and is available in two elegant colors — Champagne and Black.

The leather cover features both a pocket and pouch to store your files (or Starbucks cards!), and the plush material is accentuated with gold hardware. The ring bind style allows for the Planner with Organizer to be used well beyond 2023.

2023 Starbucks Traditions

Inside, the beautifully illustrated pages feature 12 monthly special artworks highlighting inspiring quotes to help you welcome each month on a great note.

Taking its cue from the success of last year’s sets, Starbucks wanted to bring back multiple options for its customers that love using reusable vessels. This year’s line-up includes a 15 oz. Steel Tumbler and 22 oz. Cold Cup featuring a similar Siren design as the Planners.

From November 2, 2022 to January 2, 2023, customers will earn a sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage. One (1) Reward Voucher can automatically be redeemed every eighteen (18) stickers collected. For easy tracking of stickers, opt-in through the Starbucks App and join using an e-Promo Card.

For those shopping for their Christmas gifts online, here’s some good news. A registered Starbucks Rewards member with a linked Lazada Philippines account will automatically earn one (1) Reward Voucher on the Starbucks PH app e-Promo card for every P5,000 purchase in a single receipt after 7 days from successful delivery.

You can collect all four options from this year’s line-up to take good coffee and the holiday cheer wherever you are! Visit to learn more.

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