Xiaomi partners with National Geographic Creative Works for the ‘Proactive Action’ campaign which documents and raises awareness of causes that are close to the hearts of the storytellers, in an effort to create interest and preserve their existence. In this campaign, Xiaomi also joins together four visual storytellers across Southeast Asia to share their expertise and passion with the latest Xiaomi 12 Series.
These storytellers are Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam
‘Proactive Action’ produced by National Geographic Creative Works for Xiaomi
The Proactive Action campaign will feature a series of photos and a short video to highlight the different themes chosen by each explorer, where the Xiaomi 12 Pro will put in tests the handset's triple 50MP pro-grade camera lenses, highlighting new features such as ProFocus and Ultra Night Video. The campaign encompasses a wide array of social, cultural, and environmental themes that are close to each explorers’ hearts.
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| Gab Mejia from the Philippines |
Gab Mejia from the Philippines
Gab is inspired to document the cultural and natural aspect of the Mountain People of the Cordilleras, dubbed as the highest mountain range in the Northern Philippines. He also highlights the theme and importance of cultural and natural heritage preservation.
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| Annice Lyn from Malaysia |
Annice Lyn from Malaysia
Annice embarks on the journey of documenting the works of the Wayang Kulit master, traditionally known as puppet shadow-play. She captured the behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.
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| Sirachai “Shin” Arunrugstichai from Thailand |
Sirachai “Shin” Arunrugstichai from Thailand
Shin features the wonder of the largest remaining mangrove forest of eastern Thailand at Prasae Estuary. Framing the successful results of conservation efforts that prevent the degradation of this natural wonder which is now headed toward the path of recovery. Shin portrays the rich biodiversity of this place while also shows the intertwining relationships of the local community and its rich natural resources.
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| Linh Pham from Vietnam |
Linh Pham from Vietnam
Linh features the Ho Chi Minh City’s culture riches by exploring its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.
Celebrating life and culture in Southeast Asia
Xiaomi will also be holding a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for those who want to showcase their skills and share the fascinating parts of their lives and culture. As part of the campaign, the photo contest runs from May 14 until June 14, 2022 and is open to individuals who own a Redmi or Xiaomi phone. Participants are encouraged to take the best photos that represent the theme.
Up for grabs is a Xiaomi Smart Package (Mi TV P1 55", Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) for the Grand Prize Winner alongside being named as a Xiaomi Photography Ambassador. Four consolation prize winners will be named and will take home Xiaomi Buds 3.
Winners will be announced on June 17, 2022. For more information on the terms and conditions of the contest, stay tuned at Xiaomi Philippines social media pages.
Learning to Master Every Scene from the Masters
On top of that, photography enthusiasts who want to learn from the master, can get hands-on experience during the Xiaomi Photography Academy Masterclass to be held at the Masungi Georeserve on May 14, 2022. This free-to-enter masterclass is open for all Xiaomi 12 Series users and they will get a chance to meet and learn from Gab Mejia, a National Geographic Photographer, who has been using the Xiaomi 12 Pro to take scenic photographs. Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.
Interested participants may sign up via this link. Qualified participants shall receive the full event details.
This is the first time where Xiaomi works with National Geographic Creative Works in Southeast Asia to produce illuminating work through the lens of Xiaomi 12 Pro.
Related: Xiaomi 12 Series: A Flagship Powerhouse of Features and Design
Xiaomi 12 Series is the latest premium flagship series by Xiaomi featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
The Xiaomi 12 Series allows the users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects – boasting a pro-grade triple camera array that stars a massive 50MP main wide-angle camera, with 8K recording capabilities.
