Miss World Philippines continues to expand its market reach by venturing into the realm of blockchain technology and cryptocurrency with MWPH NFT.
The Miss World Philippines Organization (MWPH) continues to expand its market reach by venturing into the realm of blockchain technology and cryptocurrency.
The official Philippine franchise of the Miss World Organization recently inked an exclusive contract with Doill Technologies, one of the country's emerging developers of Non-Fungible Tokens (NFTs), which have been touted as a viable platform to drum up its “Exceptionally Empowered Filipinas” marketing campaign, as well as its charity projects and other relevant advocacies.
Held at the Kingsford Hotel last May 25, the contract signing press conference was attended by key signatories from Doill Technologies, including CEO Angelo Bagas, COO Adrian Resuera, Board of Directors Antonio Magsaysay, Treasurer Lemuel Gatchalian, and Executive Secretary Mike Lugasan, with MWPH National Director Arnold Vegafria.
The event, dubbed “Non-Fungible Beauty: One World, One Dream,” was hosted by Miss Multinational Philippines 2021 Shaila Mae Rebortera.
Also in attendance were Miss World Philippines 2021 Tracy Maureen Perez and her court: reigning Miss Eco International 2021 Kathleen Paton, Miss Environmental Philippines 2021 Michelle Arceo, Reina Hispanoamericana Filipinas 2021 Emmanuelle Vera, Miss World Philippines 2021 First Princess Riana Agatha Pangindian, Miss World Philippines 2021 2nd Princess Janelle Lewis, as well as the 36 candidates for the Miss World Philippines 2022 pageant.
Vegafria exclaimed, “This partnership is a technological breakthrough. With the many advancements in blockchain technology in the global market, we have made a giant step forward by putting the Miss World Philippines brand further out--not just in the global market, but also in the digital and cybermarket as well--where it can engage more consumers and more importantly, educate them about our existing advocacies as well, particularly for education and mental health, and for our Exceptionally Empowered Filipinas campaign.”
“At the same time, we are giving pageant fans a rare opportunity take part in our advocacies through our unique digital caricatures and artworks developed exclusively for Miss World Philippines. These will be their virtual 'tickets' to our exclusive events, including the Charity Gala and Coronation Night, and also give them the chance to avail of other premium perks. Being the first of its kind, we are also confident that these digital art works will appreciate in value over time.”
For his part, Doill Technologies CEO Angelo Bagas remarked, “As one of the country's pioneers in the NFT market, we are confident that this alliance with the Miss World Philippines Organization will put a higher premium and market demand for our products, for the simple reason that the brand is globally renowned for its prestigious legacy. We are more than happy for the partnership, and to have all the ladies onboard. But more than that, we feel equally empowered in doing our humble share in contributing to their noble advocacies, which are very relevant issues affecting our youth nowadays.”
As part of the tie-up, MWPH NFT holders can avail of various perks and premiums. Fifty (50) lucky NFT holders will be randomly chosen to win tickets to the coronation night. Sixty (60) random NFT holders will receive an invitation to the Charity Gala. They will also gain livestreaming access to the coronation night, support charitable foundations and advocacies, and receive giveaways.
The 36 candidates are currently breezing through the various Fast Track Challenges, which will culminate with the Coronation Night set for June 5 at the Mall of Asia Arena, which will also be highlighted by the presence of global pageant luminaries including Miss World Organization founder and CEO Julia Morley, and Miss Eco International founder and CEO Dr. Amaal Rezk.