YouTube adds Violative View Rate metric to improve transparency and content accountability

YouTube adds Violative View Rate metric to improve transparency and content accountability

YouTube has introduced Violative View Rate (VVR), a new metric measuring how much of the views on the platform come from content that have violated its policies. This is part of YouTube's ongoing efforts to improve transparency and accountability. 

The new metric will be included and updated in YouTube’s quarterly Community Guidelines Enforcement report that outlines how many content and accounts violating YouTube’s Community Guidelines have been removed. This also helps in contextualizing how the platform is furthering its responsibility efforts.

Since the report’s launch in 2018, YouTube has removed over 83 million videos and 7 billion comments violating Community Guidelines. The report has also been tracking the impact of the platform’s deep investment in machine learning technology--they are now able to detect 94% of all violative content on YouTube via automated flagging, 75% of which are removed before even receiving 10 views.

The Violative View Rate is calculated by taking a sample of videos on YouTube and sending them to content reviewers who tell which videos violate its policies and which don’t. The sampling method allows YouTube to have a more comprehensive view of violative content that may not be caught by its systems. To date, YouTube has about 20,000 people working on its responsibility efforts.

YouTube has been tracking the VVR since 2017, and as it expanded its investment in both people and technology, the rate has fallen by over 70%. The most recent VVR is at 0.16%-0.18% which means that out of every 10,000 views on YouTube, 16-18 come from violative content.

Violative View Rates fluctuate due to policy updates on Community Guidelines

VVR will fluctuate depending on the updates on policies. This number may temporarily go up as systems ramp-up to catch content that is newly classified as violative.

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