Xiaomi,
the low-cost Chinese smartphone maker, enters Guinness World Record for selling a
record breaking high of 2.11 million phones, on a single online platform and in
a 24-hour period!
The online flash sale was held for 12-hours as part of the Mi Fan Festival, to celebrate
its 5th anniversary in the business. This brought in an
astounding $355 million from sales of phones and accessories.
The
former holder was Alibaba Tmall which sold 1.89 million handsets in a 24-hour event
last November. The figures say that Xiaomi surpassed the previous holder by
12% after twelve hours!
You
may have remembered last year was the meteoric rise of Xiaomi where it became
the world’s Top 3 smartphone maker behind Samsung and Apple, selling more than
60 million smartphones. The Chinese maker clouded other popular brands like
Lenovo, LG and HTC with its popular Redmi line of smartphones and tablets sold
with affordable price tags.