Globe signed a deal with Rocket Internet, owner of the leading eCommerce platform in the country, to allow subscribers to shop in Lazada without having a credit card or a bank account. The GCASH mobile wallet will serve as platform for this purported eCommerce transactions.
GCash as mode of payment in Lazada
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Both
camps signed the Memorandum of Agreement (MoU) with Globe Telecom President and
CEO Ernest Cu and Lazada Founder and CEO Maximilian Bittner as signatories last April 22 in Seoul, South Korea. In the coming months, it will pave the way
for GCASH to be used as a mode of payment in Lazada’s eCommerce website through
an open integrated mWallet platform.
“We
are excited about this partnership with Lazada because of its customer traffic
and the innovation it has done with online shopping. It is a great opportunity for us to leverage
on this collaboration by bringing GCASH at the forefront of eCommerce. By
increasing transactions through mWallet, we will once again expand the online
ecosystem of Globe and provide our customers with a full digital lifestyle
experience,” said Cu.
GCASH
is an internationally-acclaimed product of Globe Telecom’s wholly-owned
subsidiary G-Xchange, Inc. (GXI) and is among the pioneers of telco-led mWallet
in the world. GXI has also established a
wide network of local and international partners that includes government
agencies, utility companies, cooperatives, insurance companies, remittance
companies, universities, banks, and commercial establishments which accept
GCASH as a means of payment for products and services via mobile phone or the internet.
Through
mWallet, Globe customers no longer need to own a credit card or even have a
bank account to engage in eCommerce.
Instead, they can turn their mobile phone into a virtual wallet to shop
at the speed of a text message.
In
just barely three years, Lazada has become one of the top B2C eCommerce market
places in South East Asia with presence in Indonesia, Malaysia, Philippines,
Singapore, Thailand, and Vietnam.
Lazada
has over 15,000 merchants, and 1.4 million active customers and is currently
valued at US$1.2 billion with US$700 million of investment funding. It has an
online footprint of approximately 4 million daily visits to its websites and
the largest Facebook following in Southeast Asia with over 12 million fans.
Globe
is very active in forging regional and international partnerships such as
Google, Facebook, Viber, Spotify, NBA and recently, online entertainment
service HOOQ to drive the growth of its mobile data business.