OLX
Philippines, previously known as Sulit.com, recognizes Cebu to be one of
country’s major hubs in consumer-to-consumer (C2C) buying and selling online in
OLX Philippines Press Briefing Event held at Quest Hotel Cebu, yesterday. The
country’s leading buy-and-sell website reveals that Cebuano sellers post an
average of 2000 ads for pre-loved items everyday.
“Since the launch of our “Yesss, Yaman!‟
campaign in Cebu, many locals have joined OLX in buying and selling second-hand
items. Cebuanos have finally recognized the potential monetary value of many
unused items in their household,” says RJ David, co-founder and CEO of OLX
Philippines.
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| OLX PH CEO RJ David and Sr. Markerting Manager for Cebu Regina Aguilar |
The
“Yesss, Yaman!” campaign encourages Filipinos to improve their lives and help
them de-clutter homes and earn extra cash by selling second-hand items online.
Through this campaign, OLX aims to attract the next 1 million Filipinos to sell
online.
Cebu’s
growing interest in online buying and selling of pre-loved items reflects the
Filipinos’ general positive attitude towards online C2C transactions. According
to a survey conducted by TNS on behalf of OLX and covering 500 urban households
coming from Cebu and Metro Manila (named as the “Yesss, Yaman! Study”),
majority of Filipinos who have plans of selling unused items are open to
engaging in online selling.
OLX
has been actively promoting the act of selling and earning from your unused
items through the Yesss, Yaman! campaign. With
this study, they
are putting a concrete
value to how
much our country
can possibly earn
if we do
sell these second-hand items that
are in good condition.
If
more Pinoys engage in online C2C deals, TNS estimates that these items could
fetch as much as Php21 billion when sold.
Results
show that unused but functional mobile phones can add up to as much as P3.5
billion, clothing is at P1.5 billion while shoes are at P552.4 million.
“We
believe there’s more untapped wealth sitting in their houses, just gathering
dust. With the Yesss, Yaman! Study, we hope to give everyone an idea of the
great source of income that they can generate simply by selling items that are
unused but still in working condition,” RJ points out.
Regina
Aguilar, Sr. Marketing Manager for Cebu, also adds that selling second-hand
items online is a smart way for Cebuanos to upgrade their lives. “Sellers can
earn extra cash from stuff they don’t need while buyers can get a better deal
because pre-loved items usually sell at a much lower price than brand new
items.”
As
part of the Yesss, Yaman! Study, OLX is introducing the Yaman Checklist. This
helps Pinoys easily identify which of their pre-loved items are in good
condition, to list it down, and see the total possible earnings they can get
from it.
OLX
is also launching the Cebuano Yesss, Yaman! music video featuring a catchy tune and starring singer/songwriter
and VISPOP 2013 Grand Champion Jewel Villaflores. The video is a spin-off of
the Yesss, Yaman! jingle that has been airing on local radio stations in Cebu
since September.
What is OLX.ph?
OLX
Philippines offers a fast and easy way for Filipinos to sell their second-hand
items online. It is the Philippines’ largest marketplace for buying and selling
items of all kinds, such as mobile
phones, cameras, bicycles, musical instruments, baby strollers,
furniture, cars, property, and gadgets.
It
is available on the web at www.olx.ph or on the OLX app on Android and iOS
phones.
About the study
The
study was conducted by TNS
on behalf of OLX, during
June to July,
2014. Interviews were
conducted door-to-door in 500 Urban Households homes across the country.
A
random sampling methodology was used to identify the 500 sample across two main
cities in Philippines.
The
sample was distributed to ensure randomness within the cities, as well as
geographic dispersion. The sample was spread across both Males and Females in
SES ABC, who were most influential in the decision to stock or sell used items
from the household.
Computer
Aided Interviews were conducted, face-to-face, among the selected respondents.
The entire process was done as per the rigorous data collection protocols of
TNS.
The
data from the sample was then projected to the Urban population for the
estimation of the size of Unused items (which are in good working
condition).
What
is TNS?
TNS
advises clients on specific growth strategies around new market entry,
innovation, brand switching and customer and employee relationships based on
long-established expertise and market-leading solutions. With a presence in
over 80 countries, TNS has more conversations with the world’s consumers than
anyone else and understands individual human behaviors and attitudes across
every cultural, economic, and political region of the world. The company is
part of Kantar, the data investment management division of WPP and one of the
world's largest insight, information, and consultancy groups.
