Globe
is set to take 4G LTE into newer heights with its unveiling of the latest LTE
technologies – the LTE CA and the LTE eMBMS. This will enable the
telecommunications provider to stay ahead of its customers’ data requirement
amid increasing use of bandwidth-intensive applications during its celebration
of Innovation Month in line with its advocacy to promote and develop innovative
products and services.
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Globe
showcases their LTE-CA technology with speeds of up to 220 Mbps and the new LTE
Broadcast (eMBMS) in a demo led by Globe Head for Network Technologies Strategy
Manny Estrada and Senior Advisor for Product Planning Ashish Pilani together
with Huawei Senior Account Manager Jordy
Cao.
During
the Globe Innovation Forum (GIF), Globe demonstrated its on-going
Proof-of-Concept Trials on LTE- CA
(Carrier Aggregation) and LTE eMBMS (enhanced Multimedia Broadcast and
Multicast Service) or LTE Broadcast.
The
LTE CA technology dramatically increases efficient utilization of frequencies,
enabling mobile operators to use non-contiguous blocks of spectrum in multiple
frequency bands to achieve higher bandwidths to meet growing demand for
wireless broadband services.
“The LTE CA technology would translate to improved
data rates and broadband capacity for Globe wireless broadband network and
result to high-speed mobile data access. This helps address the demand for data-heavy multimedia applications which are becoming
more and more popular. This means that our customers will experience faster
data connectivity in areas where this will be implemented as LTE CA becomes
commercially available in the near future,” said Emmanuel Estrada, Globe Head
of Network Technologies Strategy. LTE CA
has an average throughput of around 220 Mbps with a total 20 MHz of spectrum and
initial tests conducted by Globe in April this year showed a maximum speed of up
to 230 Mbps, Estrada said.
On
the other hand, LTE eMBMS (evolved Multimedia Broadcast Multicast Service) technology
paves the way for the efficient delivery of video and multimedia services over
a telco’s LTE network.
Growing
popularity of smartphones and other mobile devices has led to customer
preference for mobile multimedia and video service. However, multimedia
applications require large bandwidths and generate large amount of data
traffic, quickly exhausting bandwidth resources of mobile operators. “The LTE
Broadcast solution addresses such challenge as it enables transmission of live
video contents to a large number of users without using huge amount of network
resources. The technology enables a more efficient use of a mobile operator’s
bandwidth resources, allowing customers to enjoy seamless video services in a
wireless communication network,” Estrada said.
For
mobile live TV watching on smartphones and tablets, LTE eMBMS works by simply
downloading its Live TV Apps and also by using an eMBMS capable device or smartphone.
LTE eMBMS will be commercially available
within 2015 in select areas, he added.
In
addition to demonstrating LTE CA and eMBMS and as part of its activities for
celebration of Innovation Month, Globe held Mind Brew talks, a relaxed,
sit-down café forum, where experts of different fields were invited to inspire
employees to share their thoughts and ideas and make them realize that there is
always a better, more effective, and creative way of doing things. Globe developer community Globe Labs also
helped employees unleash innovation and break boundaries through iSpark, which
encouraged employees to form groups, prepare their hack concept, make it
happen, and pitch their app.
The
telco provider also launched Globe City, a virtual platform where everyone has
the opportunity not just to share their ideas but to turn them into reality and
earn from it, all in a fun gaming environment. Also showcasing their latest products and
services during the Globe Innovation Forum were Globe technology partners such
as Nokia, WSA/Telco Systems, Gemalto, SMSGT, DTQ, Stratpoint, Acision,
Teradata, Amdocs, SmartQ, Evolving Systems, Huawei, WSA/TeleDNA, Nominum, and SAS.
