Globe Telecom has once again proven
its leadership in the postpaid segment after ending 2013 with double-digit
growth both in postpaid revenues and subscriber base amid the aggressive switching
campaigns and attractive price offerings of its competitors.
Postpaid base has reached 2.03
million, a 17% increase from previous year’s 1.7 million. Gross subscriber
additions reached over 711,000 as of end-December 2013, 21% higher than a year
ago. This has brought total mobile subscriber base to 38.5 million, up 16% from
33.1 million subscribers last year.
Full year
acquisitions also reflected the improving quality of acquired postpaid
subscribers with 51% of gross additions signing up for postpaid plans with
monthly service fees of P999 and above, compared to 44% in 2012.
With the robust growth and continued
expansion of the company’s postpaid customer base, postpaid revenues have
swelled to P27.1 billion, an 18% improvement year-on-year.
According to Raul Macatangay, Head
of Postpaid Business and Devices at Globe, the consistent performance of the
segment is attributed to the strong take-up of its fully-customizable
mySUPERPLAN paired with the latest smartphones, including the recent launch of
the iPhone 5s and iPhone 5c in the last quarter of 2013.
“The postpaid segment continues to
scale up and provide solid contribution to the company’s overall mobile
business. When it comes to postpaid, subscribers choose Globe and stay with
Globe on the back of our postpaid plans that continue to attract subscriptions
from the industry’s high-end prepaid subscribers as well as unique and new customers,
complemented by our beefed-up customer service and after-sales support systems
with a dedicated hotline, remodeled Stores, extensively-trained Stores
personnel and relationship managers, stronger partnerships with the world’s
leading device manufacturers, and a better and faster network.”
Keeping momentum in 2014, the
company is set to provide an upgraded postpaid experience with its new roster
of devices such as the Huawei Ascend G526 LTE
free at Plan 499 for the fastest browsing experience at an affordable LTE plan,
Cloudfone Excite 451TV free at Plan 599 for access to local TV channels
anytime, anywhere, and Nokia Lumia 1320 LTE free at Plan 1299 that allows users
to play XBOX games on mobile.