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Asus Zenfone 3 Zoom is defined by two of the most sought-after features in a smartphone - the camera and battery capacity. Since its announcement in CES 2017, we have been very eager to lay our hands on this compelling masterpiece. Now that it has landed in our HQ, we are very eager to share our unboxing of the handset to you guys. So let's not keep you waiting, join us as we unbox the Asus Zenfone 3 Zoom. 

Asus Zenfone 3 Zoom Unboxing

Asus Zenfone 3 Zoom ZE553KL Unboxing


The first thing that we notice after getting the phone out of the box is the dual-lens set-up. This one gives shade to the iPhone 7 Plus and any other dual-camera smartphone set-up. For starters, the handset boasts two 12MP rear cameras. 

Asus Zenfone 3 Zoom Unboxing Philippines

Camera: Dual-lens Camera

One of which deploys the Sony IMX362 which is capable of up to 2.3x optical zoom and 12x digital zoom. These lenses come with f/1.7 and f/2.8 apertures. This combined camera set-up shoots 4K videos and is equipped with Phase Detection Autofocus. Our first couple of shots convinces us that this is definitely a camera-centric handset. Portrait modes and software effects always come in handy with the Asus Zenfone 3 Zoom.

Accompanying the camera module on the back panel is the laser autofocus blaster and the squarish fingerprint sensor. Just like the standard Zenfone 3, the Asus branding is still in the lower portion of the rear panel.


Display, Front Panel

On the flip side, you'll see the 5.5-inch Full HD AMOLED display treated with 2.5D glass. This Gorilla Glass 5-treated display registers a 70-percent screen-to-body ratio. The front panel also houses the proximity sensors and the still non-lit capacitive buttons - back, home and menu. Of course, let's not forget about the 13MP Sony IMX214 front-facing camera which, from the looks of it, could deliver great social media selfies with Beautification mode and 140-degree panorama mode.

Battery, Design

Despite having a juicy 5000 mAh battery, the Asus Zenfone 3 Zoom is cased in an acceptable thin chassis. In fact, it's one of, if not the thinnest smartphones with the 5K mAh rating. The thought of having a bigger battery life coupled with great camera and full HD display instantly proves that the Zenfone 3 Zoom is the most reliable smartphone in terms of mobile photography. For Asus, that's 48 hours of talk time and a whopping 42 days of standby.

Let's talk about the sides. The bottom side houses the USB Type C (which is now a flagship standard), speaker grill and 3.5-mm audio jack. You’ll see the volume rocker and the power button on the right side and the SIM tray on the left.

Asus Zenfone 3 Zoom ZE553KL Unboxing Philippines

Our Asus Zenfone 3 Zoom review unit box is similar to the standard Zenfone 3 box. However, a limited number of retail units have different packaging since they are bundled with a speaker and other Zen accessories.

Asus Zenfone 3 Zoom Initial Impressions


As expected the Zenfone 3 Zoom is snappy knowing the fact that it carries the same hardware as the regular Zenfone 3. Camera performs well even in lowlight. Our few dozens of shots outputs great photos with vivid color registers and contrast. In terms of the battery, we are at awe. I have never used this wisely-designed smartphone that can delivery up to 48 hours of battery life in normal usage. The Hi-Fi speaker is also one of the best deal makers of the handset – great frequency range and balanced tones. I love it because the bass doesn’t over power other tones.



We are very excited to make the Zenfone 3 Zoom our daily driver. Stay tuned as we get down with the details in our full review.

Asus Zenfone 3 Zoom ZE553KL Specs

154.3 x 77 x 8 mm, 170 grams
5.5-inch AMOLED Display, 1080 x 1920 pixels at 401 ppi
Corning Gorilla Glass 5
Qualcomm Snapdragon 625
Octa-core 2.0GHz Cortex-A53 CPU
Adreno 506 GPU
4GB of RAM
32GB/64GB/128GB Internal Memory up to 256GB expandable
Dual 12MP rear camera, (25mm, f/1.7 and 59mm, f/2.8) with Laser AF, Phase Detection AF, LED Flash, 4-axis OIS, 2.3x optical zoom
2160p video at 24fps, 1080p video at 30fps
13MP front camera with f/2.0 aperture lens, 1080p
4G LTE, 3G, 2G
Wi-Fi 802.11 b/g/n, WiFi Direct, Hotspot
Bluetooth 4.2
GPS, A-GPS, GLONASS, BD
FM Radio
USB Type C
USB OTG
3.5mm Audio Jack
Fingerprint Sensor
Gyroscope, Proximity, Compass, Accelerometer Sensors
Android 6.0 Marshmallow OS with ZenUI 3.0
5000mAh Li-Ion Non-Removable Battery
QuickCharge Fast Charging
Navy Black, Glacier Silver, Rose Gold
Php 23,995 Price in the Philippines
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