Globe subscribers can now make in-app purchases using their own load. Another first in the local industry, you can buy a
variety of items directly within their Android mobile phone application using
either Globe prepaid or postpaid load.
Starting with Manila Rush and
Cherry Dots of Philippine pioneering development studio Anino Games, fans of
the two new apps no longer need to own a credit card to purchase virtual goods,
premium content, and subscriptions. Manila Rush has its main character Miguel
run through streets of Manila as he races against the clock to reach work on
time while Cherry Dots makes users look for and eliminate patterns from the
board before time runs out.
Both Manila Rush and Cherry Dots
can be downloaded for free on Google Play and are pre-installed in all new
smartphone releases of Filipino phone manufacturer Cherry Mobile.
Anne Michelle Santos, Developer
Relations Manager for Globe Labs, meanwhile, encourages other developers to
integrate the operating billing feature in their apps so that Globe smartphone
customers can easily avail of the mobile in-apps. The amount spent would simply
be deducted from their existing prepaid load or be charged to their postpaid
account.
"We are very excited to have
the Globe Labs - Charging API (Application Programming Interface) for Android
where it can help developers monetize and reach more users. We are also
thankful to Anino Games for pioneering this in the Philippines. We are
confident that this would inspire other developers to create free apps where
they could earn as well using the easiest method available – mobile load
credits," she said.
"With more and more
Filipinos switching to Smartphones, the time is just about right to start
creating mobile games for the local market. We are excited to partner with
Cherry Mobile in order to bring our games to more Filipino gamers. We also
applaud the vision of Globe Telecom so that creating mobile games for the
Philippine market becomes a win-win for both the telco and the developer,"
said Niel Dagondon, CEO of Anino Games.
Richard Francisco, Head, Overseas
Business Development of Cherry Mobile, adds: "Pinoys have always been game
lovers. Who doesn't have memories of Mario? We at Cherry believe that
collaboration with local developers such as Anino would allow everyone to
access games that are more relevant to Pinoys not just in terms of content but
also payment accessibility through the help of companies like Globe."
A recent study done by mobile
advertising firm Vserv showed that the Philippines has recorded the highest
number of downloads of games and apps among Southeast Asian Countries with
about 78 percent having downloaded at least one app during the August 2013
research period. The situation augurs well for Filipino developers who now have
a bigger chance to showcase their products and to monetize it.
Source: Globe Telecom