Last year, Asus introduces the Zenfone 2 - it's arguably one of the breakthrough devices released in the country. This sought-after handset has placed the company into the third spot of the smartphone pile in the Philippines. This year, Asus made another splash releasing the highly anticipated Zenfone 3 with new design philosophy and better feature set. 

Asus Zenfone 3 ZE552KL Unboxing and Initial Set-up

There's a bucket-full of points we would like to share after the handset hit our HQ but we'll deal with that in our full review. In the meantime, let's feast our eyes on the Asus Zenfone 3 ZE552KL unboxing.

Here’s the Asus Zenfone 3 ZE552KL

Asus Zenfone 3 ZE552KL Unboxing and Initial Set-up Video

There's only one word that describes the new Asus Zenfone 3 - stunning. Thanks to the 2.5D Gorilla Glass treatment on both sides and the exquisite metallic frame that wraps around the lateral sides of the handset. I said it before, and I’ll say it again, the standard Zenfone 3 is the best looking device among the Zenfone 3 family. In case you missed our first impressions and hands-on article, you can visit it again by following the link below.

Going back to the meat of this conversation, letting the Zenfone 3 out in the open is such a worthwhile experience. The flip-top box is graced by a faux-metallic appeal with a smooth sandpaper finish. The box is something you can’t find in any other smartphones in this category.

Asus Zenfone 3 Philippines ZE552KL Unboxing and Initial Set-up

Once opened, the Zenfone 3 greets you underneath its crisp plastic wrap. Detaching the adhesives will give you the smartphone in its full glory. Stunning. Yes, I’ll say that again.

The spun metal design is all over the back of the handset.  It uses the fingerprint scanner as its center which flashes the concentric circles every time it’s illuminated by light. The back also houses one of the very important features of the Zenfone 3 ZE552KL – the 16MP Sony IMX298 camera. The laser auto-focus module and the LED flash also come alongside the rear shooter. Towards the bottom, there’s the Asus branding that was previously seen on the Zenfone 2’s  front panel.

Unlike the Zenfone 3 Deluxe and Ultra, it has antenna bands placed on top and bottom of the device. It’s visible but you’ll let it pass. Plus, one thing you’ll love about it is the 3.5-millimeter audio jack mounted on the top, and I am looking at you iPhone 7!

The right side is the home of the power button and the volume rocker, while the left side has the SIM tray. It has a dual SIM capability, by the way. One holds a nano SIM while the other offers a slot for either a SIM or a microSD card.

The bottom side gets the spotlight with the USB Type C accompanied by the speaker grill and the microphone slot. There’s also a pair of antenna bands at the bottom, if I may add.

So what’s in the Box?

Since the Asus Zenfone 3 ZE552KL dons a USB Type C port, the package comes with a Type C cable and fast-charging wall adapter. Stereo headphones also compliment the Hi-Fi audio feature of the handset. Speaking of audio, the smartphone touts a five-magnet speaker construction driven by NXP smart amplifier. Extra set of cloggers is also included in the box together with the user manual and SIM tray pin.

To give a good grip on the feature set, check the specs below. I would like to highlight the 5.5-inch IPS full HD display, which may not be the most pixel-packed screen in the market yet it’s more than enough for most of your smartphone activities. The Asus Zenfone 3 ZE552KL also comes with a whopping 4GB of RAM which offers a very fluid performance in our initial interface test. Other noteworthy features include the LTE Cat 6 connectivity, 3000 mAh battery and Zen UI 3.0 on top of Android Marshmallow.

Should the Asus Zenfone 3 ZE552KL be your next smartphone purchase? That’s the big question we’ll answer in our intensive review of the handset. Stay tuned metro geeks!

Asus Zenfone 3 ZE552KL Specs

152.6 x 77.4 x 7.7mm at 155 grams
5.5-inch Super IPS LCD Display, 1080 x 1920 pixels at 401 ppi
Corning Gorilla Glass 3
Qualcomm Snapdragon 625
Octa-core 2.0GHz Cortex-A53 CPU
Adreno 506 GPU
4GB of RAM
64GB Internal Memory up to 256GB expandable
16MP rear camera, f/2.0 with Laser AF, Phase Detection AF, LED Flash, 4-axis OIS
1080p video at 30fps
8MP front camera with f/2.0 aperture lens, 1080p
4G LTE, 3G, 2G
Wi-Fi 802.11 b/g/n, WiFi Direct, Hotspot
Bluetooth 4.2
FM Radio
USB Type C
MicroUSB 2.0
3.5mm Audio Jack
Fingerprint Sensor
Gyroscope, Proximity, Compass, Accelerometer Sensors
Android 6.0 Marshmallow OS with ZenUI 3.0
3000mAh Li-Ion Non-Removable Battery
QuickCharge Fast Charging
Sapphire Black, Moonlight White, Shimmer Gold
Php 18,995

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