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John Sculley, former Apple CEO, enters the fierce smartphone competition with Obi Worldphone. The company spawned two introductory handsets – the Obi Worldphone SF1 and Obi Worldphone SJ1.5. These smartphones are slated to be low-cost yet premium designed Android handsets intended for emerging markets.

Obi Worldphone SF1

Obi Wordphone SF1: premium design, great value


The Obi Worldphone SF1 (SF means San Francisco) is the higher-end phone from the crop; this unibody device comes with metallic accents which is comparable to the Xiaomi Mi3. The handset boasts a 5-inch Full HD IPS display which highlights what the company called a “floating glass display.”



The Obi Worldphone SF1 boots with Android 5.0.2 with Obi Lifespeed user interface on top. The handset includes 13-megapixel Sony IMX214 rear sensor with f/2.0 aperture and OptiZoom tech; the selfie camera comes with 5-megapixel sensor.

Obi Worldphone SF1

Talking about internals, the SF1 harnesses the computing power of Qualcomm Snapdragon 615 chipset. There are two configurations of the handset which varies primarily with RAM and native storage. The cheaper USD 200 (Php 9,300) packs 2GB of RAM and 16GB internal memory; while the beefier variant with 3GB RAM and 32GB storage has a USD 250 (Php 11,700) asking price.

The Obi Worldphone SF1 boasts a Cat 4 LTE connectivity, Wi-Fi dual-band, Bluetooth 4.0 and NFC connectivity. There’s no word about the specific release date yet; in the meantime, check out the rest of the specs below.

Obi Worldphone SF1 Specs


146 x 74 x 8mm at 147g
5-inch FHD IPS display with 1080 x 1920 pixels
Qualcomm Snapdragon 615 SoC
1.7 GHz quad-core Cortex-A53 and 1.0 GHz quad-core Cortex-A53 CPU
Adreno 405 GPU
2GB/3GB RAM
16GB/3GB built-in memory
Expandable via MicroSD
13-megapixel rear camera witn Sony IMX214 sensor, f/2.0 aperture
With OptiZoom Tech
5-megapixel front camera
Dual SIM (Nano SIM and Micro SIM)
4G LTE, 3G HSPA+, 2G
Wi-Fi 802.11 a/b/g/n dual-band
Bluetooth 4.0
A-GPS, GPS, GLONASS
3.5mm Audio Jack
Dolby Audio
Android 5.0.2 Lollipop with Obi Lifespeed UI
3,000 mAh battery
USD 200 for 16GB/2GB RAM version (approx. Php 9,300)
USD 250 for 32GB/3GB RAM version (approx Php 11,700)

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