When will be the time when you tag a video to be “viral”? Maybe when it reached 560,000 (and counting) views like the latest Coca-Cola campaign does. This video project entitled “Coca-Cola Where Will Happiness Strike Next: The OFW Project” swarms all over social networking site’s like Twitter and Facebook.
The project is all about helping three OFWs (Overseas Filipino Workers) to go home to the country and join their loved-ones this holiday season. The whole story was documented from the receipt of the email from Coke all the way up to their respective family reunion. The lucky OFWs were Joey Doble of Pampanga, Leonie Villanueva from Quezon and Joe Marie Ballon from Iloilo City.
This video spreads in the internet due to simultaneous sharing of those who have watched, stating that the video is quite moving. And we all know that most of the Filipino families have atleast one OFW member in their family, the very same reason that this video is tagged as VIRAL.